Microphone Breathalyzer Keeps Drunk Singers Off Streets
Vivian Lau — May 24, 2012 — Tech
References: youtube & fastcocreate
In many cases, the ones who are on stage at a karaoke bar are already a couple pints deep, which is why, in an effort to stop patrons from drinking and driving, Bar Aurora and Bateco Ferraz combined forces to bring bar-goers the microphone breathalyzer.
In an awareness campaign for the product put together by Ogilvy Brazil, unsuspecting drunkards are shown belting out classic, feel-good tunes, only to be scored not by their tone (because really, how is it fair to judge anybody's singing voice at a bar?) but by a blood alcohol content percentage. Singers who have exceeded the legal limit are reminded that they may not get behind the wheel.
The microphone breathalyzer is a discreet and practical way to give those who have had a few too many drinks a public wake up call to not get drunk and drive.
In an awareness campaign for the product put together by Ogilvy Brazil, unsuspecting drunkards are shown belting out classic, feel-good tunes, only to be scored not by their tone (because really, how is it fair to judge anybody's singing voice at a bar?) but by a blood alcohol content percentage. Singers who have exceeded the legal limit are reminded that they may not get behind the wheel.
The microphone breathalyzer is a discreet and practical way to give those who have had a few too many drinks a public wake up call to not get drunk and drive.
Trend Themes
1. Microphone Breathalyzers - The trend of integrating breathalyzer technology into microphones provides a discreet and practical approach to preventing drunk driving.
2. Awareness Campaigns - The trend of utilizing creative campaigns to raise awareness about drunk driving encourages responsible behavior.
3. Integrated Alcohol Detection - The trend of integrating alcohol detection systems into everyday objects like microphones promotes safety and responsible drinking habits.
Industry Implications
1. Entertainment - The entertainment industry has an opportunity to incorporate microphone breathalyzers into karaoke bars and other venues to promote responsible alcohol consumption.
2. Advertising - The advertising industry can provide innovative marketing strategies and campaigns for companies producing microphone breathalyzers to raise awareness about drunk driving.
3. Public Safety - The public safety industry can benefit from the integration of alcohol detection technology into various devices to prevent drunk driving incidents and protect individuals.
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