Michael Martins Turns Busted Bikes into Awesome Lights
Michael Hines — June 7, 2010 — Eco
References: handbuiltwheels & ecofriend.org
Michael Martins is an awesome upcycler who specializes in broken bicycle parts. He creates lamps out of the broken parts that are fully functional and look awesome.
I'll admit, if my bike broke, I'd probably just throw it out, but Michael Martins would never do that. His recycled bicycle lamps are built with everything from seats to shocks, meaning that no part of a broken bicycle is ever wasted.
Implications - Consumers are trying to participate in eco-activism as media outlets have warned them of detrimental practices to the planet. Corporations that are able to satiate consumer desire to be environmentally responsible are likely to garner more business than those that don't.
I'll admit, if my bike broke, I'd probably just throw it out, but Michael Martins would never do that. His recycled bicycle lamps are built with everything from seats to shocks, meaning that no part of a broken bicycle is ever wasted.
Implications - Consumers are trying to participate in eco-activism as media outlets have warned them of detrimental practices to the planet. Corporations that are able to satiate consumer desire to be environmentally responsible are likely to garner more business than those that don't.
Trend Themes
1. Upcycled Products - Creating functional products from discarded materials presents disruptive innovation opportunities for companies looking to meet consumer demand for environmentally responsible alternatives.
2. Eco-activism - Growing consumer interest in eco-activism provides a space for businesses to develop sustainable solutions and capitalize on the demand for environmentally responsible products.
3. Circular Economy - Embracing the concept of circular economy and utilizing upcycling techniques can lead to disruptive innovation opportunities, enabling businesses to create value from waste materials.
Industry Implications
1. Home Decor - The home decor industry can benefit from incorporating upcycled products into their offerings, providing unique and sustainable alternatives to traditional design.
2. Outdoor Gear - In the outdoor gear industry, companies that utilize upcycled materials for their products can tap into the growing market for eco-friendly and socially conscious gear.
3. Sustainable Design - The field of sustainable design offers opportunities for disruptive innovation by exploring creative ways to transform waste materials into functional and aesthetically pleasing products.
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