This Michael Graziano Electronic Clothing is Lighting Up the Fashion World
Corinne Guirgis — May 25, 2011 — Unique
References: facebook & michaelgraziano
With rave culture and house music so prominent among club-goers and music-lovers of this generation, neon clothing, glow sticks and bright sunglasses have become must-have fashion accessories. But why look like every other person in the bar when you can have a one-of-a-kind light-up electronic T-Shirt from Michael Graziano Electronic Clothing?
The T-Shirts come in a variety of colors and are clad with different designs. Each design emits light and is sound-active, moving your shirt to the sound and rhythm of the music.
According to Michael Graziano, “Each shirt has a unique blend of influences from groundbreaking artists, timeless song lyrics, album art, and symbols that any music lover can appreciate.”
These light-up t-shirts are a fun way to express yourself in an environment catered to doing just that. Founded in Coppenhagen, Graziano Clothing has garnered the attention of nightclubs, DJs and concertgoers around the world, and by fusing into the established and still-growing electronic house culture, they are surely the hottest new product in the rave-wear market!
The T-Shirts come in a variety of colors and are clad with different designs. Each design emits light and is sound-active, moving your shirt to the sound and rhythm of the music.
According to Michael Graziano, “Each shirt has a unique blend of influences from groundbreaking artists, timeless song lyrics, album art, and symbols that any music lover can appreciate.”
These light-up t-shirts are a fun way to express yourself in an environment catered to doing just that. Founded in Coppenhagen, Graziano Clothing has garnered the attention of nightclubs, DJs and concertgoers around the world, and by fusing into the established and still-growing electronic house culture, they are surely the hottest new product in the rave-wear market!
Trend Themes
1. Light-up Fashion - Electronic clothing that lights up in sync with music is becoming a new trend in rave culture and music events, offering new opportunities for fashion and technology integration.
2. Unique Rave-wear - Personalized, sound-activated rave clothing with original designs is growing in popularity, creating an opportunity for designers to break from traditional fashion norms and cater to unique consumer preferences.
3. Music-inspired Fashion - Incorporating music themes into clothing designs that are interactive, innovative and adaptable to the environment is a new trend that offers opportunities for fashion-tech and music collaborations.
Industry Implications
1. Fashion - The light-up rave wear trend is disrupting traditional fashion by introducing new electronic materials, design elements, and consumer preferences that require integration with advanced technology.
2. Music Events - Music events and festivals are rapidly changing the entertainment industry through new technologies and trends like personalized, light-up rave-wear, creating opportunities for innovative products that cater to music lovers and provide better experiences.
3. Entertainment Technology - New entertainment technologies powered by electronics and innovative designs like sound-activated lighting are being introduced to the market, opening up new opportunities for designers, engineers, and tech companies looking to enter the industry.
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