Micellar Water is a Beauty Product That Replaces Face Washing
Charlotte Joyce Kidd — August 18, 2015 — Fashion
References: thebeautydepartment & bustle
Micellar Water is a French beauty product that suggests women may never have to wash their faces again. Rather than use harsh, soapy cleansers that remove natural oils and dry out skin, French women have been liberally applying Micellar Water for generations. Micellar Water contains oil molecules that are suspended in a moisturizing soft water base.
When applied to the skin with cotton balls or towelettes, oil from the face clings to the oil molecules in the Micellar Water. This extracts unwanted oil without drying or stripping skin. Amy Nadine of The Beauty Department says that after using Micellar Water in place of her usual face washing routine for the past 5 months, her skin is "so much calmer, clearer and more balanced."
When applied to the skin with cotton balls or towelettes, oil from the face clings to the oil molecules in the Micellar Water. This extracts unwanted oil without drying or stripping skin. Amy Nadine of The Beauty Department says that after using Micellar Water in place of her usual face washing routine for the past 5 months, her skin is "so much calmer, clearer and more balanced."
Trend Themes
1. Micellar Water as a Face Cleanser - The trend of using Micellar Water as a face cleanser is disrupting the traditional soap and water cleansing method.
2. Oil-based Face Cleansers - The trend of using oil-based face cleansers is disrupting the traditional use of harsh, soapy cleansers for skincare.
3. Soft Water-based Skincare - Using soft water-based skincare products like Micellar Water is a disruptive innovation opportunity to provide a more gentle and moisturizing cleansing experience.
Industry Implications
1. Skincare Industry - The Skincare industry can innovate by producing gentle, oil-based cleansers similar to Micellar Water to replace soap-based cleansers.
2. Water Treatment and Purification Industry - The water treatment and purification industry can innovate by providing more soft water options to consumers looking for gentler skincare solutions.
3. Cotton-based Products Industry - The cotton-based products industry can provide specialized cotton balls and towelettes for use with Micellar Water, catering to the needs of the growing number of consumers who have adopted this new skincare trend.
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