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Scrappy Eco Jewelry

Clean the Sky - Positive Eco Trends & Breakthroughs

Mia Morikawa Makes KA/POW/WOW From Discarded Designs

— June 6, 2009 — Eco
Mia Morikawa created her KA/POW/WOW jewelry from scraps of fabric from designers and thrift stores. The chunky statement necklaces are both eco-friendly and fabulous!

Her looks include thick white rope necklaces as well as more knitted grey designs. The looks are definitely designed to make a statement, so they're perfect for the eco-fashionistas in your life.

Implications - The definition of personal adornment has altered drastically within the last decade. Jewelry once meant jewels, diamonds and glittering opulence that served as a symbol of a consumer's prestige; however, accessories are now a way for consumers to express their individuality in what ever way they please. Collections like KA/POW/WOW show the rustic, eccentric style that may be the future of the jewelry industry.
Trend Themes
1. Eco-friendly Fashion - Scrappy jewelry made from upcycled materials points toward the growing trend of eco consciousness in the fashion industry.
2. Statement Accessories - Chunky, unique and personalized jewelry as a reflection of personal style is a growing trend in the fashion industry.
3. Rustic & Eccentric Design - The emergence of jewelry designs that embrace quirkiness and personality over traditional luxury suggests an opening for creative and unconventional jewelry-making.
Industry Implications
1. Fashion and Apparel - Companies that focus on eco-conscious or unique designs within the accessory market may find success in the growing market for personalized fashion.
2. Thrifting and Secondhand Retail - Secondhand stores could partner with up-and-coming designers to create sustainable, funky jewelry designs.
3. Sustainable Manufacturing - More sustainable manufacturing methods could create innovative yet eco-friendly products, such as using upcycled materials like discarded fabrics in jewelry-making.
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