Mia Del Mar Beauty Blends Science and Tradition
Ellen Smith — August 27, 2020 — Fashion
Based in Miami but inspired by the Latin American roots of the owners, Mia Del Mar beauty offers extensively researched skincare with science-backed ingredients that hopes to give locals a summer glow without spending hours on the beach.
The brand boats skincare and cosmetics alike, offering an all-encompassing routine that starts with healthy, nourished skin as a base for the makeup. Some of the standouts from this brand include numerous eye shadow palettes with names that pay homage to its Latin American roots, along with a cheek contour and highlighter kit. What's more, is this brand uses ingredients that have been passed down from generation to generation, seamlessly blending tradition with modern skincare sensibilities and branding.
Image Credit: Mia Del Mar
The brand boats skincare and cosmetics alike, offering an all-encompassing routine that starts with healthy, nourished skin as a base for the makeup. Some of the standouts from this brand include numerous eye shadow palettes with names that pay homage to its Latin American roots, along with a cheek contour and highlighter kit. What's more, is this brand uses ingredients that have been passed down from generation to generation, seamlessly blending tradition with modern skincare sensibilities and branding.
Image Credit: Mia Del Mar
Trend Themes
1. Latin American-inspired Skincare - Creating skincare products that incorporate traditional Latin American ingredients can tap into the growing demand for natural and culturally influenced beauty routines.
2. Science-backed Skincare - Developing skincare lines that combine scientific research and traditional ingredients can offer consumers effective products with a sense of heritage and tradition.
3. All-inclusive Beauty Routines - Providing skincare and cosmetics together in one brand can cater to consumers looking for a complete beauty regimen that prioritizes healthy skin as a foundation for makeup.
Industry Implications
1. Skincare Industry - By incorporating traditional ingredients and scientific research, skincare companies can disrupt the industry by offering effective and culturally influenced products.
2. Cosmetics Industry - Cosmetic brands that focus on all-encompassing beauty routines can disrupt the industry by providing consumers with a comprehensive solution for their skincare and makeup needs.
3. Natural and Traditional Beauty Market - The natural and traditional beauty market presents an opportunity for brands that blend science and tradition to tap into the growing demand for products that reflect cultural heritage and offer effective results.
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