Melbourne-Based Mi Goals Helps People "Get Shit Done"
Meghan Young — January 17, 2015 — Art & Design
References: migoals & design-milk
Instagram, Facebook and other social media platforms are rife with life-affirming and motivational quotes, leading many designers to give the people more of what they want; enter Mi Goals. Based in Melbourne, Australia, Mi Goals is a studio focused on stylish stationary. Specifically, they help people to "Get Shit Done," as one of their designs states.
Offering diaries, goal books and cards, bucket list journals, posters and more, Mi Goals is best known for its "This is Your Year" notebook, which was created in collaboration with Bianca Cash. Fresh, modern and affordable, the Mi Goals collection will ensure people start off their year on the right note. Or at least surround themselves with pretty things that put life and ambitions into perspective. After all, success all starts with good ideas.
Offering diaries, goal books and cards, bucket list journals, posters and more, Mi Goals is best known for its "This is Your Year" notebook, which was created in collaboration with Bianca Cash. Fresh, modern and affordable, the Mi Goals collection will ensure people start off their year on the right note. Or at least surround themselves with pretty things that put life and ambitions into perspective. After all, success all starts with good ideas.
Trend Themes
1. Motivational Stationery - Designing stationery products with motivational quotes and affirmations.
2. Stylish Goal Setting - Creating stylish and modern diaries, goal books, and journals to help individuals achieve their goals.
3. Collaborative Stationery - Partnering with artists and designers to create unique and inspiring stationery collections.
Industry Implications
1. Stationery - The stationery industry can incorporate motivational designs and modern aesthetics to cater to the growing demand for inspirational products.
2. Art and Design - Artists and designers can collaborate with stationery brands to create unique and stylish products that combine functionality with inspiration.
3. Ecommerce - Online platforms and marketplaces can feature and sell motivational stationery products to cater to the growing customer interest in personal development and goal achievement.
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