PLEASURES Drops the Metaphorically Speaking Range for FW20
PLEASURES introduces its latest collection for the Fall/Winter 2020 season entitled 'Metaphorically Speaking' and it is the brand's largest capsule to date. The widely expansive capsule explores metaphoric themes as the name suggests and honors symbolic figures as well.
There are references to Jesus as well as Satan and much more in between. The details adorn silhouettes including button down shirts, knit sweaters, jackets, fleece items, denim cardigans, and much more. Some of the standout items include the Safety Embroidery hoodie with sweatpants to match as well as the Misery jacket, the Intercourse snakeskin pants, the Holy face mask, Trauma snapback, Bbright velour shirt, and the Fresno Knit long sleeve shirt to name a few.
Image Credit: PLEASURES
There are references to Jesus as well as Satan and much more in between. The details adorn silhouettes including button down shirts, knit sweaters, jackets, fleece items, denim cardigans, and much more. Some of the standout items include the Safety Embroidery hoodie with sweatpants to match as well as the Misery jacket, the Intercourse snakeskin pants, the Holy face mask, Trauma snapback, Bbright velour shirt, and the Fresno Knit long sleeve shirt to name a few.
Image Credit: PLEASURES
Trend Themes
1. Metaphorical Themed Fashion - Opportunity for clothing brands to explore symbolism and metaphors, creating unique designs and messaging.
2. Religious Symbolism in Fashion - Fashion brands can incorporate religious symbolism and imagery into clothing for a controversial and eye-catching collection.
3. Expansive Capsules - Creating larger fashion collections allows for greater creativity and variety in product offerings.
Industry Implications
1. Fashion - Clothing companies can push boundaries through metaphoric themes and religious symbolism in their designs.
2. Religion - Religious organizations could potentially collaborate with fashion brands to create collections that showcase their beliefs and values through fashion.
3. Marketing/advertising - Creative marketing campaigns could utilize metaphors and symbolism in fashion to draw attention and stand out in a crowded market.
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