Saucony's 'The Jackson' Gives the American Shoes the Royal Treatment
Cadhla Gray — November 12, 2015 — Fashion
References: sneakernews & caplex
'The Jackson' metallic sneakers honor the bicentennial of the Battle of New Orleans, with a patriotic midsole that's contrasted against a gold-dipped heel.
Using the 'Saucony Courageous' style as its base, the Sneaker Politics collaboration came up with a lot of details for these shoes. The runners have a soft suede base in navy and beige, with a heel that looks like it's been touched by Midas to add some luxury style. On the tongue is the gold logo, while the inner sole is decorated with an American flag. Finally, the midsole features a linear red, white and blue layering -- completing the nationally-themed runners.
Laces for the shoes come in navy, white or gold, finishing off the statement look of these metallic sneakers.
Using the 'Saucony Courageous' style as its base, the Sneaker Politics collaboration came up with a lot of details for these shoes. The runners have a soft suede base in navy and beige, with a heel that looks like it's been touched by Midas to add some luxury style. On the tongue is the gold logo, while the inner sole is decorated with an American flag. Finally, the midsole features a linear red, white and blue layering -- completing the nationally-themed runners.
Laces for the shoes come in navy, white or gold, finishing off the statement look of these metallic sneakers.
Trend Themes
1. Patriotic Footwear - There is an opportunity for brands to create unique and stylish patriotic shoe designs for consumers who want to show their pride for their country.
2. Luxury Sneakers - There is an opportunity for brands to incorporate luxury details such as gold accents and suede into sneakers, which can appeal to consumers who want to be trendy and stylish.
3. Metallic Shoes - There is an opportunity for brands to experiment with metallic colors and finishes, which can lend a futuristic and edgy look to footwear designs.
Industry Implications
1. Fashion - There is an opportunity for fashion companies to incorporate patriotic and metallic designs into their footwear lines, which can appeal to consumers seeking a unique and fashionable look.
2. Sports - There is an opportunity for sports companies to create patriotic sneakers for athletes who wish to represent their country in competition or training.
3. Retail - There is an opportunity for retail companies to cater to consumers who want to buy patriotic and stylish footwear by offering a range of choices with unique designs.
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