Startup SendBird Offers App Developers Messaging Software as a Service
Alyson Wyers — February 16, 2016 — Tech
References: sendbird & techcrunch
Software as a service (SaaS) is becoming an increasingly viable area for startups to work within, as evidenced by this messenger software. Based in San Francisco, SendBird is a new venture that helps developers add a messaging function to any app. By offering messaging and chat API for mobile apps and websites, SendBird gives more app users access to real-time communication and increases retention rates for customers.
Promising "a full messaging feature in 5 minutes," the messenger software company enables in-app messaging with one on one messaging, 'clan chat' and group message, public chat rooms and more across multiple platforms. Their packages include typing indicators, delivery and read receipts, profanity filters and user blocks to name a few.
Promising "a full messaging feature in 5 minutes," the messenger software company enables in-app messaging with one on one messaging, 'clan chat' and group message, public chat rooms and more across multiple platforms. Their packages include typing indicators, delivery and read receipts, profanity filters and user blocks to name a few.
Trend Themes
1. Messaging Software as a Service - There is a growing trend of startups offering messaging software as a service, providing developers with an easy way to add messaging functionality to their apps.
2. Real-time Communication - Real-time communication is becoming increasingly important for app users, leading to a demand for messaging software services that enable instant messaging and chat functionalities.
3. Enhanced User Engagement - Messaging software services, like SendBird, offer features that enhance user engagement, such as group messaging, public chat rooms, and delivery/read receipts.
Industry Implications
1. Software as a Service (saas) - The rise of messaging software services highlights the potential disruptive innovation opportunities within the SaaS industry, specifically in the realm of communication and messaging.
2. App Development - The availability of messaging software services presents an opportunity for app developers to easily integrate real-time communication features into their apps, improving user experience and retention rates.
3. Communication Technology - Messaging software services open up possibilities for disruptive innovation in the communication technology industry, by providing new ways for people to connect and communicate in real-time.
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