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Fresh Fruit Footwear

Clean the Sky - Positive Eco Trends & Breakthroughs

The Messeca Spring/Summer 2013 Collection is Rich, Ripe and Ready-to-Wear

— April 25, 2013 — Fashion
With the colder months finally coming to a close, it's time for the Messeca Spring/Summer 2013 Collection to shine bright with styles so fresh they're sure to please any shoeaholic. The collection is styled with fresh fruit standing idly by, which picks up on the synonymous color pallet that super fresh and vibrant.

The Messeca Spring/Summer 2013 Collection features not only a plethora of killer pumps for nights out, but also a number of laidback styles that are perfect for everyday funk. The Messeca Spring/Summer 2013 Collection lookbook is photographed by Michael Burk with Conor Riley covering the creative direction.

Ready for a slice of the Messeca Spring/Summer 2013 Collection? Better grab some while it's fresh because the styles are sure to fly off the shelves in a heartbeat.
Trend Themes
1. Fruit-inspired Fashion - There is an opportunity for fashion designers to incorporate fruit-themed designs in their collections for a fresh and vibrant look.
2. Everyday Funk Styles - There is a trend for more comfortable and laidback shoe styles that can be worn on an everyday basis, providing opportunities for footwear companies to develop more casual and funky designs.
3. Color Pallet Synonymous with Freshness - Incorporating fresh and vibrant colors in apparel designs can provide an opportunity to capitalize on the association between those colors and feelings of freshness and vibrancy.
Industry Implications
1. Footwear - The footwear industry can capitalize on the trend for fruit-inspired designs and everyday funky shoe styles by incorporating these designs and styles in their collections.
2. Fashion - Fashion designers can benefit from the trend towards incorporating fruit-themed designs and fresh, vibrant colors in their collections, allowing for more visually striking and unique looks.
3. Photography - Photographers can take advantage of the trend for incorporating fresh fruit in apparel design by creating visually stunning images featuring fruit as an accessory or backdrop.
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