This Service Enables Brands to Build Their Own Customer-Engaging Chat Bots
Alyson Wyers — July 28, 2016 — Tech
References: massively.ai & springwise
Although artificially intelligent messaging bots still have a long way to go as far as offering customer service, this media company is helping brands create their own chat bots to interact with consumers. Based in Toronto, Massively is launching a DIY chat bot service that allows other businesses to create customer acquisition robots.
These DIY bots require no coding while offering high levels of engagement and an opportunity to take control of your company's brand. The messaging bots can be deployed anywhere, on any platform and are instantly scaleable with just one touch. They also offer in-depth analytics with simple measurement and real-time optimization.
The Canadian startup shows how popular chat bots are becoming in the realm of marketing and how eager companies are to enter into one-on-one interaction with their audiences.
These DIY bots require no coding while offering high levels of engagement and an opportunity to take control of your company's brand. The messaging bots can be deployed anywhere, on any platform and are instantly scaleable with just one touch. They also offer in-depth analytics with simple measurement and real-time optimization.
The Canadian startup shows how popular chat bots are becoming in the realm of marketing and how eager companies are to enter into one-on-one interaction with their audiences.
Trend Themes
1. DIY Chat Bots - A rising trend in the marketing industry, DIY chat bots enable brands to create their own customer engagement robots without coding.
2. Customer Acquisition Robots - Brands are increasingly using customer acquisition robots to interact with consumers one-on-one, offering a disruptive innovation opportunity in the customer service sector.
3. Real-time Analytics - The integration of real-time analytics in chat bot platforms presents an opportunity for businesses to measure and optimize customer engagement on the spot.
Industry Implications
1. Marketing - The DIY chat bot trend is transforming the marketing industry, allowing brands to personalize their communication with customers and enhance customer acquisition strategies.
2. Customer Service - The rise of customer acquisition robots presents a disruptive innovation opportunity for the customer service industry, automating interactions and streamlining customer engagement.
3. Analytics - The integration of real-time analytics in chat bot platforms is revolutionizing the analytics industry, providing businesses with instant insights for optimization and decision-making.
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