Smartwool Combats the Cold with Its New Winter-Friendly Collection
Grace Mahas — November 20, 2019 — Fashion
Colorado-based merino wool apparel label Smartwool recently launched a new collection of ultra-thin base layers. The collection is made from high-quality natural merino wool -- a renewable fiber that works to regulate your body's temperature to keep you warm in cold weather. Thanks to its porous texture the wool is breathable so wearers can stay warm and dry while moving outdoors.
Smartwool's Fall/Winter 2019 was crafted to be both functional and comfortable, with sizing offered for men, women, and children. The men's styles include the Intraknit Merino 200 Crew -- a lightweight, non-restrictive crewneck for winter activities; the Merino 250 Base Layer Pattern Crew - a refined base layer that offers a chafe-free seam construction; the Merino 250 Color Block Hoodie -- color-blocked hooded sweater with set-in sleeves and shoulder panels; and the Merino 250 Base Layer Pattern Bottom and Merino 250 Base Layer 3/4 Bottom -- the ideal layering piece with a covered elastic waistband and flatlock seam construction.
The women's styled include Intraknit Merino 200 Bottom -- a legging with targeted knit insulation and ventilation help keep you warm and dry; the Intraknit Merino 200 Crew -- a minimalist-style crew with gender-specific ventilation; and Merino 250 Base Layer Pattern 1/4 Zip -- a high-neck sweater with chafe-free sea construction.
Smartwool's Fall/Winter 2019 was crafted to be both functional and comfortable, with sizing offered for men, women, and children. The men's styles include the Intraknit Merino 200 Crew -- a lightweight, non-restrictive crewneck for winter activities; the Merino 250 Base Layer Pattern Crew - a refined base layer that offers a chafe-free seam construction; the Merino 250 Color Block Hoodie -- color-blocked hooded sweater with set-in sleeves and shoulder panels; and the Merino 250 Base Layer Pattern Bottom and Merino 250 Base Layer 3/4 Bottom -- the ideal layering piece with a covered elastic waistband and flatlock seam construction.
The women's styled include Intraknit Merino 200 Bottom -- a legging with targeted knit insulation and ventilation help keep you warm and dry; the Intraknit Merino 200 Crew -- a minimalist-style crew with gender-specific ventilation; and Merino 250 Base Layer Pattern 1/4 Zip -- a high-neck sweater with chafe-free sea construction.
Trend Themes
1. Ultra-thin Base Layers - Opportunity for designing and manufacturing lightweight, non-restrictive base layers for winter activities.
2. Regulating Body Temperature - Opportunity to develop innovative fabrics and materials that can intelligently regulate body temperature in cold weather.
3. Breathable Wool Fabrics - Opportunity to create breathable wool fabrics that keep wearers warm and dry while being active outdoors.
Industry Implications
1. Apparel Manufacturing - Disruptive innovation opportunity for manufacturers to produce ultra-thin, functional base layers for winter apparel.
2. Textile Technology - Opportunity for advancements in textile technology to develop fabrics that can intelligently regulate body temperature for enhanced comfort in cold weather clothing.
3. Outdoor Recreation - Innovation opportunity to cater to the needs of outdoor enthusiasts by creating breathable wool fabrics that allow them to stay warm and dry during winter activities.
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