Luxury Automaker Releases Collection of Top-of-the-Line Bikes
Andrew Robichaud — June 4, 2009 — Autos
References: emercedesbenz & autoblog
These bicycle designs from Mercedes-Benz are sick, wicked and nasty. These chrome finished beauties look like they can hold their own on the highway (but they can’t...they’re bikes).
The new collection of Mercedes-Benz bicycles comes with two children’s bikes, an adult road racer, mountain, trekking, and fitness bikes.
One of the designs can even fold up for easy compact storage. These sleek high-end bikes come with carbon fiber pedals and bodies and are fully equipped with CR disc brakes.
I was in shock at the first look of the pictures and I think you will be too.
The new collection of Mercedes-Benz bicycles comes with two children’s bikes, an adult road racer, mountain, trekking, and fitness bikes.
One of the designs can even fold up for easy compact storage. These sleek high-end bikes come with carbon fiber pedals and bodies and are fully equipped with CR disc brakes.
I was in shock at the first look of the pictures and I think you will be too.
Trend Themes
1. Luxury Bicycles - The trend towards luxury bicycles offers an opportunity for brands like Mercedes-Benz to expand their product offerings and cater to a new market.
2. Carbon Fiber Bikes - The use of carbon fiber in bike design disrupts traditional steel and aluminum bikes and offers opportunities for innovation in bike frame design and construction.
3. Folding Bikes - The trend towards compact and portable transportation offers an opportunity for innovative folding bike designs like the one offered by Mercedes-Benz.
Industry Implications
1. Luxury Automotive Industry - Luxury automakers like Mercedes-Benz can leverage their brand image and expand their product offerings by entering the luxury bicycle market.
2. Bicycle Manufacturing Industry - Innovative bike designs like those offered by Mercedes-Benz offer opportunities for disruption and differentiation from traditional bike manufacturers.
3. Outdoor Recreation Industry - The trend towards high-end and specialized equipment in the outdoor recreation industry offers opportunities for luxury bicycle brands like Mercedes-Benz to enter the market and cater to high-end consumers.
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