The Mercedes Benz x Medicom Toy Bearbrick is For Luxury Car Lovers
Malika Renee Butss — October 28, 2015 — Autos
References: mercedes-benz-connection & hypebeast
The Mercedes Benz x Medicom Toy Bearbrick is coming to the 44th Tokyo Motor Show on October 28th, 2015. This simple keychain is the perfect accent to a pair of luxury car keys.
This collaborative Bearbrick is available in the consumer's choice of gold or pink while the size is limited to the 5cm 70% variation. The luxe Bearbrick is suspended from a keychain with the Mercedes Benz branding on the split keyring. However, this limited-edition Bearbrick is also available without the keyring but this will not change the size of the luxury toy.
The Mercedes Benz x Medicom Toy Bearbrick will begin its pre-sale on October 28th, 2015 at Mercedes-Benz Connection Tokyo and Mercedes-Benz Connection Osaka.
This collaborative Bearbrick is available in the consumer's choice of gold or pink while the size is limited to the 5cm 70% variation. The luxe Bearbrick is suspended from a keychain with the Mercedes Benz branding on the split keyring. However, this limited-edition Bearbrick is also available without the keyring but this will not change the size of the luxury toy.
The Mercedes Benz x Medicom Toy Bearbrick will begin its pre-sale on October 28th, 2015 at Mercedes-Benz Connection Tokyo and Mercedes-Benz Connection Osaka.
Trend Themes
1. Luxury Keychains - Disruptive innovation opportunity: Designing high-end keychains with unique collaborations and limited editions to cater to luxury car enthusiasts.
2. Collaborative Collectibles - Disruptive innovation opportunity: Expanding collaborations between luxury brands and toy manufacturers to create limited-edition collectibles that cater to a niche market.
3. Branded Accessories - Disruptive innovation opportunity: Creating branded accessories, like keychains, as an extension of luxury car brands to enhance brand loyalty and cater to brand enthusiasts.
Industry Implications
1. Luxury Goods - Disruptive innovation opportunity: Leveraging the luxury goods industry by creating exclusive collaborations and collectibles to attract affluent consumers.
2. Automotive - Disruptive innovation opportunity: Expanding the automotive industry's reach by creating branded accessories, like keychains, to captivate luxury car enthusiasts.
3. Toy Manufacturing - Disruptive innovation opportunity: Partnering with luxury brands to produce limited-edition collectibles, such as Bearbrick keychains, in order to tap into the luxury market.
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