Zhang Ziyi in Mercedes 'The Contract' Ad
References: dailymotion
Famous actress Zhang Ziyi shows us her driving prowess in the new Mercedes Benz spot entitled “The Contractâ€.
The commercial, which is inspired by the 1978 movie "The Driver", shows Zhang Ziyi skillfully driving a Mercedes SLK which leaves two shady characters in awe and fear their life at the same time.
The spot was created by chinese agency Ogilvy & Mather, Beijing.
Mercedes has been cranking up the campaigns for their new models, check out their "Dream Factory":
The commercial, which is inspired by the 1978 movie "The Driver", shows Zhang Ziyi skillfully driving a Mercedes SLK which leaves two shady characters in awe and fear their life at the same time.
The spot was created by chinese agency Ogilvy & Mather, Beijing.
Mercedes has been cranking up the campaigns for their new models, check out their "Dream Factory":
Trend Themes
1. Female Stunt Drivers in Advertising - More brands are embracing female stunt drivers in their advertising campaigns, creating opportunities for female drivers and skillful actresses in this niche area.
2. Celebrity Car Endorsements - Celebrity endorsements have always been popular in advertising, and featuring celebrities showcasing their driving skills in high-performance vehicles is creating new opportunities for the automotive and entertainment industries.
3. Asian Advertising Agencies - With the rise of Asian advertising agencies like Ogilvy & Mather, Beijing, there's an opportunity for these agencies to lead the way in creating innovative and attention-grabbing ads that appeal to global audiences.
Industry Implications
1. Automotive - The use of female stunt drivers in advertising campaigns could be a disruptive innovation opportunity for car manufacturers looking to appeal to a wider audience.
2. Entertainment - The combination of showcasing driving skills and celebrity endorsements creates new opportunities for the entertainment industry, with movies, TV shows, and social media content possibilities.
3. Advertising - The use of female stunt drivers in advertising campaigns could inspire more disruptive innovation in the advertising industry when it comes to more creative ways to display brands and products.
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