Rose A. Valenta — November 24, 2007 — Autos
References: cgi.ebay & bornrich.org
This exotic $500,000 McLaren SLR 722 Edition is up for auction on eBay. Its design is a homage by Mercedes-Benz to the unforgettable victory won by the British racing legend Stirling Moss and his co-driver Denis Jenkinson in a Mercedes-Benz 300 SLR with the starting number 722 (indicating a start time of 7.22 a.m.) at the Mille Miglia in 1955. With an output of 478 kW/650 hp and a corresponding performance, the 722 Edition has all the attributes of a thoroughbred racing car.
Trend Themes
1. Luxury Car Market - The affluent class has a growing interest in luxury, high-performance cars, which presents opportunities for car manufacturers and providers to produce innovative products in this market.
2. Online Auto Marketplace - The increasing popularity of online marketplaces presents opportunities for dealerships and individuals to sell luxury cars like the McLaren SLR 772 Edition on a larger scale.
3. Vintage Car Auctions - The growing interest in vintage cars among collectors presents a disruptive opportunity for companies to provide unique and vintage cars such as the Mercedes-Benz 300 SLR used in Stirling Moss's racing exploits to the mass market.
Industry Implications
1. Automobile Industry - The automobile industry can capitalize on the growing niche market of luxury and high-performance cars, along with online marketplaces and auction platforms, to make luxury cars like the McLaren SLR 722 Edition more accessible to the affluent class of consumers.
2. E-commerce Industry - The E-commerce industry presents an opportunity for businesses to sell their luxury cars on a larger scale and access a wider audience through online marketplaces like eBay.
3. Auction Industry - The Auction industry provides collectors and enthusiasts of vintage and rare cars an opportunity to acquire and bid on one-of-a-kind vehicles like the Mercedes-Benz 300 SLR used by Stirling Moss and his co-driver in the 1955 Mille Miglia.
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