Art Collective Group Mentalgassi Terrorizes the Street with Talent
Luisa Amanda Gomes — April 1, 2010 — Art & Design
References: mentalgassi.blogspot & dazeddigital
Mentalgassi is a Berlin-based street art group whose shtick is to create awesome but random works of art on the street. They have transformed everyday sights like buildings, phone booths and ticket machines with their wheat-pasted posters.
If only all phone booths could look like showers! How can anyone not adore the labors of these artistic guerrillas? They make over gray and dingy city sites by adding a bit of humor and whimsy.
Implications - While Mentalgassi was previously just a collection of street artists, they have grown together to certainly become unbelievably talented both as a collective and as individuals. Many may consider their rogue art attacks to be driven by their love of graffiti, but whatever the case may be the result of this art collective group is simply spectacular.
If only all phone booths could look like showers! How can anyone not adore the labors of these artistic guerrillas? They make over gray and dingy city sites by adding a bit of humor and whimsy.
Implications - While Mentalgassi was previously just a collection of street artists, they have grown together to certainly become unbelievably talented both as a collective and as individuals. Many may consider their rogue art attacks to be driven by their love of graffiti, but whatever the case may be the result of this art collective group is simply spectacular.
Trend Themes
1. Street Art Innovation - There is an opportunity for companies to collaborate with street artists to innovate their product or service offerings and tap into the growing popularity of street art culture.
2. Guerrilla Marketing - The success of Mentalgassi highlights the potential for companies to engage in low-budget, high-impact guerrilla marketing campaigns that creatively disrupt the status quo.
3. Whimsical Urban Revitalization - Mentalgassi's ability to transform mundane city sites into whimsical works of art presents an opportunity for developers to incorporate public art installations into urban revitalization projects.
Industry Implications
1. Advertising - Advertising agencies can leverage the concept of rogue art to create unconventional outdoor campaigns for brands and tap into the growing popularity of guerrilla marketing.
2. Real Estate - Real estate developers can incorporate public art installations into urban revitalization projects, using street art to transform mundane areas into whimsical, Instagram-worthy destinations.
3. Fashion and Beauty - Streetwear and beauty brands can collaborate with street artists to create limited edition products that tap into the growing popularity of street art culture.
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