Reebok is Partnering with Menswear Tailors to Create a Suit
Ellen Smith — October 2, 2017 — Fashion
References: news.reebok & psfk
Reebok is partnering up with formal menswear tailors Huntsman & Sons to create a suit for sports star Brandin Cooks.
This one-of-a-kind project will examine the potential of Reebok's 'Flexweave' -- a versatile material, which has been used in a wide array of its products, including shoes. The tailors will use existing Flexweave material to create this custom formal suit, demonstrating the brand's dedication to diversity within the industry, as well as the innovation and potential of its new textile. The creation of this custom suit is an innovative method of brand promotion, creating an engaging way to transition into new markets, such as formalwear, while minimizing monetary risks.
The suit, which is created specifically for the football player, serves as a creative marketing effort for both the brand and the athlete.
This one-of-a-kind project will examine the potential of Reebok's 'Flexweave' -- a versatile material, which has been used in a wide array of its products, including shoes. The tailors will use existing Flexweave material to create this custom formal suit, demonstrating the brand's dedication to diversity within the industry, as well as the innovation and potential of its new textile. The creation of this custom suit is an innovative method of brand promotion, creating an engaging way to transition into new markets, such as formalwear, while minimizing monetary risks.
The suit, which is created specifically for the football player, serves as a creative marketing effort for both the brand and the athlete.
Trend Themes
1. Custom Formalwear - Brands partnering with traditional tailors to create customized formalwear using innovative materials.
2. Versatile Textiles - Exploring the potential of innovative materials, such as Reebok's Flexweave, for use in a variety of industries beyond athletic wear.
3. Athleisure Formalwear - The intersection of athleisure and formalwear, creating stylish and comfortable clothing for a broader range of occasions.
Industry Implications
1. Fashion - Opportunities for brands to expand into new markets and attract new customers by merging traditional fashion with innovative materials and technology.
2. Sportswear - Exploring the potential of athleisure wear beyond athletic activities, creating clothing that is both stylish and functional.
3. Marketing and Advertising - Innovative and engaging methods of brand promotion, creating unique experiences that showcase brand values and product potential.
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