Organic Basics Mens Undergarments are Sweat-Free and Kill Bacteria
Michael Hemsworth — May 2, 2016 — Eco
References: kickstarter & thegadgetflow
The mens undergarments industry is undergoing something of a revolution with different products popping up all the time, but none are quite like Organic Basics. Offering sustainable shirts, boxers and socks, Organic Basics feature SilverTech functionality that allow them to be unlike any other one the market.
Dealing with sweat and stink when it comes to undergarments has been the norm for many years, so Organic Basics changes this by crafting each product to be impermeable to these things. The silver that's used in the garment composition allows the mens undergarments to kill 99.9% of bacteria and keep guys feeling fresh for the entire time they're wearing them.
Organic Basics are currently being funded on Kickstarter where early bird prices let consumers save up to 40% off the retail price.
Dealing with sweat and stink when it comes to undergarments has been the norm for many years, so Organic Basics changes this by crafting each product to be impermeable to these things. The silver that's used in the garment composition allows the mens undergarments to kill 99.9% of bacteria and keep guys feeling fresh for the entire time they're wearing them.
Organic Basics are currently being funded on Kickstarter where early bird prices let consumers save up to 40% off the retail price.
Trend Themes
1. Sustainable Undergarments - The trend of eco-friendly and sustainable fashion is on the rise, creating an opportunity for companies to innovate by using innovative materials and technologies.
2. Antibacterial Clothing - With an increased focus on hygiene and health, there is a trend towards antibacterial clothing, which represents an opportunity for companies to create new products that prioritize customer health and wellness.
3. Smart Materials - The use of smart materials, such as silver, in clothing is a growing trend that presents an opportunity for companies to create new products that offer unique functionalities or features.
Industry Implications
1. Fashion - The fashion industry has an opportunity to capitalize on the trend of sustainable and antibacterial clothing, creating innovative products that prioritize both style and customer health.
2. Health and Wellness - The health and wellness industry can benefit from the use of antibacterial clothing as it becomes an increasingly popular trend, allowing for the creation of new products that promote hygiene and health.
3. Fabric Manufacturing - The fabric manufacturing industry has an opportunity to capitalize on the use of innovative materials and technologies, such as smart materials like silver, to create new products that offer unique functionalities and features.
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