The 'Melissa Power of Love' Installation Spreads Happiness Through Post It
Jordan Sowunmi — July 23, 2011 — Unique
References: youtube & illusion.scene360
If you're like me and you are impressed with artistic movements that utilize the input of citizens in an effort to help create more meaningful public art, the 'Melissa Power of Love' art installation is for you.
For the past five months, Brazil's Galeria Melissa has welcomed 25 different animators to assist them in developing images for their massive sticky note installation. The Galeria Melissa solicited notes from the public offering their private love wishes. The 'Melissa Power of Love' ended up with notes from over 30,000 spectators.
Sit back and enjoy the fruits of their labor.
Implications - One of the most effective ways a company can get people invested in their brand or ideas is by soliciting opinions, suggestions, and potential slogans from the public. By putting company power and trust in consumers, the brand shows a commitment to valuing the thoughts, opinions and suggestions of their patrons.
For the past five months, Brazil's Galeria Melissa has welcomed 25 different animators to assist them in developing images for their massive sticky note installation. The Galeria Melissa solicited notes from the public offering their private love wishes. The 'Melissa Power of Love' ended up with notes from over 30,000 spectators.
Sit back and enjoy the fruits of their labor.
Implications - One of the most effective ways a company can get people invested in their brand or ideas is by soliciting opinions, suggestions, and potential slogans from the public. By putting company power and trust in consumers, the brand shows a commitment to valuing the thoughts, opinions and suggestions of their patrons.
Trend Themes
1. Public-driven Art Installations - Creating public art installations that involve citizen input can be a powerful way to engage the community and spread happiness.
2. Crowdsourced Brand Engagement - Soliciting opinions, suggestions, and slogans from the public can increase brand loyalty and show a commitment to valuing customer input.
3. Collaborative Animation Projects - Inviting animators to contribute to an art installation can result in a unique and visually compelling final product.
Industry Implications
1. Art Galleries - Art galleries can incorporate public-driven installations to attract visitors and create immersive experiences.
2. Branding and Marketing - Companies can use crowdsourcing techniques to engage customers and enhance brand perception.
3. Animation Studios - Animation studios can explore collaborative projects that involve multiple artists and showcase their creative capabilities.
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