The Magical Melissa “Plastic Dreams” Campaign
References: adsoftheworld & arabaquarius.blogspot
The collaboration between Zaha Hadid and Melissa ushered in a new era in shoe design: shoes that are not merely a part of your wardrobe but are also pieces of art that are designed as meticulously as an architectural project.
In fact, Zaha Hadid enjoyed the process so much, she has recently collaborated with French fashion brand Lacoste on a new Spring 2009 shoe.
To celebrate and promote their exquisite shoe designs, Melissa recently released a collection of print ads and TV commercials as part of their “Melissa Plastic Dreams” campaign.
The campaign was created by Casa Darwin, Sao Paulo with Rodrigo Leao as the creative director and copywriter, and Jarbas Agnellis as an art director and illustrator.
See the “Dancing Dreams” spot above and four more commercials below.
In fact, Zaha Hadid enjoyed the process so much, she has recently collaborated with French fashion brand Lacoste on a new Spring 2009 shoe.
To celebrate and promote their exquisite shoe designs, Melissa recently released a collection of print ads and TV commercials as part of their “Melissa Plastic Dreams” campaign.
The campaign was created by Casa Darwin, Sao Paulo with Rodrigo Leao as the creative director and copywriter, and Jarbas Agnellis as an art director and illustrator.
See the “Dancing Dreams” spot above and four more commercials below.
Zaha Hadid’s Dreams
Charmed Dreams
Breathtaking Dreams
Campana Brother’s Dreams
Trend Themes
1. Artistic Shoe Design - Disruptive innovation opportunities include the integration of shoe design and art as well as collaborations between designers and brands.
2. Print and TV Campaigns - Opportunities for disruptive innovation include creating engaging and visually captivating print and TV campaigns to promote products.
3. Collaborative Fashion Projects - Innovation opportunities arise from collaborations between fashion brands and renowned designers to create unique and highly sought-after products.
Industry Implications
1. Fashion - The fashion industry can explore the integration of art and design in shoe manufacturing and promote unique collaborations.
2. Advertising - Innovation opportunities exist in the advertising industry to create compelling and visually stunning campaigns for promoting fashion products.
3. Design - The design industry can capitalize on collaborations between fashion brands and designers to create cutting-edge and innovative shoe designs.
5
Score
Popularity
Activity
Freshness
