The Melbourne Metal Collective is an Artist-Run Retail Concept
Meghan Young — July 6, 2011 — Fashion
References: melbournemetalcollective & coolhunting
There is something incredibly organic about each piece of jewelry sold by the Melbourne Metal Collective. This raw quality stretching over each design is quite surprising considering that there are a few different designers involved rather independently, I might add.
An artist-run retail concept, the Melbourne Metal Collective was created to showcase Australia's up-and-coming jewelry designers. Currently, the talented individuals involved are Estelle Deve, Hamish Munro, Henson, Polly van der Glas and Young Hunting.
A relatively recent endeavor, Melbourne Metal Collective's online shop is yet to be made available. In the meantime, it will host exhibitions, pop-up shops and more to highlight the skill and creativity of these artists. Alchemy is the first exhibition and pop-up store and has a sophisticated earthy vibe that recalls ancient Greek metal practices.
An artist-run retail concept, the Melbourne Metal Collective was created to showcase Australia's up-and-coming jewelry designers. Currently, the talented individuals involved are Estelle Deve, Hamish Munro, Henson, Polly van der Glas and Young Hunting.
A relatively recent endeavor, Melbourne Metal Collective's online shop is yet to be made available. In the meantime, it will host exhibitions, pop-up shops and more to highlight the skill and creativity of these artists. Alchemy is the first exhibition and pop-up store and has a sophisticated earthy vibe that recalls ancient Greek metal practices.
Trend Themes
1. Artist-run Retail - Opportunity for artists to showcase their work and cultivate brand loyalty.
2. Raw Jewelry Designs - Growing interest in organic, unpolished jewelry design as a unique expression of individuality.
3. Online Exhibition and Pop-up Shops - Using technology to increase reach and engagement with potential customers.
Industry Implications
1. Jewelry Design - Creating opportunities for emerging jewelry designers to showcase their work and reach new customers.
2. Retail - Innovating new ways to showcase art and jewelry products to audiences using online exhibitions and pop-up shops.
3. Art - Disrupting the traditional gallery model by showcasing the work of an artist collective in a retail setting.
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