Outdoor Voices Launched the MegaFleece Snap Up in Two Colorways
Grace Mahas — November 12, 2019 — Fashion
References: outdoorvoices & vogue
Those looking for a sweater that's equal parts cozy and stylish may be drawn to Outdoor Voices' new ultra-warm sweater -- the MegaFleece Snap Up. This comfortable oversized pullover will keep you warm this winter thanks to its reclaimed wool fabric. This bespoke sweater boasts four snap buttons at the collar and a large Kangaroo front pocket and hidden interior pocket. In addition, this seasonal sweater offers an elastic wrist cuffs and waist to keep the wind and snow at bay this winter.
The MegaFleece Snap Up is available in two colorways: 'Oatmeal and Amber' with the Amber color blocked at the front lower and back upper portion and 'Navy'that's monochromatic. Consumers can purchase this pullover online and in select stores for $135 USD.
The MegaFleece Snap Up is available in two colorways: 'Oatmeal and Amber' with the Amber color blocked at the front lower and back upper portion and 'Navy'that's monochromatic. Consumers can purchase this pullover online and in select stores for $135 USD.
Trend Themes
1. Sustainable Fashion - The rise of upcycling and reclaimed materials in fashion presents opportunities for brands to tap into the eco-conscious consumer market.
2. Oversized Comfort - The popularity of oversized, comfortable clothing presents opportunities for brands to create comfortable yet stylish pieces that prioritize comfort over traditional fashion trends.
3. Hybrid Functionality - The combination of different garment features, such as elastic wrist cuffs and a hidden interior pocket, present opportunities for brands to create unique clothing items that prioritize both style and functionality.
Industry Implications
1. Fashion - The fashion industry can leverage the trend of upcycling and reclaimed materials to create sustainable and eco-friendly clothing items that appeal to the conscious consumer.
2. Outdoor Apparel - The rise of oversized comfort and hybrid functionality presents opportunities for outdoor apparel brands to create comfortable and functional clothing that can transition from outdoor activities to everyday wear.
3. Retail - The popularity of oversized comfort presents opportunities for retailers to create and market comfortable clothing items that prioritize comfort over traditional fashion trends, appealing to a wide range of consumers.
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