Medicom Toy 15th Anniversary Collection for Fans of Luxe Playthings
Matt Ho — August 4, 2011 — Art & Design
References: medicomtoy.co.jp & highsnobiety
You've seen the Bathing Ape and Stussy collaborations with Medicom Toy, now meet the rest of the Medicom Toy 15th Anniversary Collection family.
Past releases from the Medicom Toy 15th Anniversary Collection have been seen as separate. There were shirts from famed urban streetwear powerhouses such as Stussy and now it turns out more brands are collaborating with one of the most popular designer toy company's. The full release sees Oakley Frogskin model sunglasses, New Era 59Fifty Caps featuring the Bearbrick character and new shirts from Japanese brand Hysteric Glamour. A few accessories are being released as well with products such as flip flops and tote bags.
The Medicom Toy 15th Anniversary Collection is looking impressive so far. Its numerous collaborations with several famous urban brands should be an indication that this is something fans should be looking forward to.
Past releases from the Medicom Toy 15th Anniversary Collection have been seen as separate. There were shirts from famed urban streetwear powerhouses such as Stussy and now it turns out more brands are collaborating with one of the most popular designer toy company's. The full release sees Oakley Frogskin model sunglasses, New Era 59Fifty Caps featuring the Bearbrick character and new shirts from Japanese brand Hysteric Glamour. A few accessories are being released as well with products such as flip flops and tote bags.
The Medicom Toy 15th Anniversary Collection is looking impressive so far. Its numerous collaborations with several famous urban brands should be an indication that this is something fans should be looking forward to.
Trend Themes
1. Collaborative Designer Toy Collections - Opportunity for designer toy companies to collaborate with popular urban streetwear brands to create limited edition collections.
2. Brand Partnerships in Streetwear - Disruptive innovation opportunity for streetwear brands to partner with designer toy companies to create unique and exclusive merchandise.
3. Expansion of Designer Toy Market - Emerging trend of designer toy companies diversifying their offerings through collaborations with established brands, attracting new audiences.
Industry Implications
1. Designer Toy Industry - Opportunity for designer toy companies to expand their market through collaborations with popular urban streetwear brands.
2. Streetwear Industry - Disruptive innovation opportunity for streetwear brands to differentiate themselves and attract new customers through partnerships with designer toy companies.
3. Fashion Accessories Industry - Trend of designer toy collaborations creating new opportunities for fashion accessories brands like Oakley and New Era to reach a wider audience.
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