Media Naranja Sells its Socks in an Unconventional Way
Jamie Danielle Munro — May 2, 2014 — Marketing
References: mcsanoja & packageinspiration
When most socks are taken apart, its not always guaranteed that they will stick together throughout the course of their lifetime, but Media Naranja is hoping to change this.
The company employed the skills of branding designer Maria Sanoja, who can up with a package that would last for an extended period of time. The socks come in a canvas bag, instead of simply being attached with that annoying, tiny piece of plastic. The bags can be washed too, so when it is time to toss the socks into the machine, you can place them in the canvas sac and not worry about pairing them up again afterwards. Considering how many socks mysteriously are lost after the washing process, this is a great way to keep the items together until the end.
The company employed the skills of branding designer Maria Sanoja, who can up with a package that would last for an extended period of time. The socks come in a canvas bag, instead of simply being attached with that annoying, tiny piece of plastic. The bags can be washed too, so when it is time to toss the socks into the machine, you can place them in the canvas sac and not worry about pairing them up again afterwards. Considering how many socks mysteriously are lost after the washing process, this is a great way to keep the items together until the end.
Trend Themes
1. Sustainable Packaging - Canvas bag packaging offers a sustainable alternative to traditional packaging materials like plastic.
2. Reusable Packaging - The use of canvas bags as packaging provides a reusable solution for keeping socks organized and together.
3. Branded Packaging - Canvas bag packaging allows for branding opportunities, creating a unique and memorable packaging experience for customers.
Industry Implications
1. Apparel and Fashion - Canvas bag packaging can be adopted by apparel and fashion brands to enhance the presentation and functionality of their products.
2. E-commerce - E-commerce platforms can incorporate canvas bag packaging as a value-added option for customers, offering convenience and environmental benefits.
3. Home Organization - Companies specializing in home organization products can use canvas bag packaging to offer innovative storage solutions for socks and other small items.
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