The McNeal Fall 2010 Campaign Looks Good Indoors and Out
Vittoria Natarelli — July 28, 2010 — Fashion
References: mc-neal & thefashionisto
The McNeal Fall 2010 campaign stars model Ryan Thomas in a beautiful mountainous setting.
The collection features styles that look good while in the lodge and on the slopes, making the idea of winter slightly more exciting. Featuring a great red knit, a yellow ski jacket and a gorgeous street coat, among other stylish ski fashions, the McNeal Fall 2010 campaign makes dealing with the snow and cold much more fashionable.
Implications - In today's society, there is a rising demand amongst consumers for products that serve as highly functional but that also provide satisfactory aesthetic appeal. Businesses that devote their efforts to products with qualities high in style and utility will fare well in today's consumption-obsessed and demand-driven society.
The collection features styles that look good while in the lodge and on the slopes, making the idea of winter slightly more exciting. Featuring a great red knit, a yellow ski jacket and a gorgeous street coat, among other stylish ski fashions, the McNeal Fall 2010 campaign makes dealing with the snow and cold much more fashionable.
Implications - In today's society, there is a rising demand amongst consumers for products that serve as highly functional but that also provide satisfactory aesthetic appeal. Businesses that devote their efforts to products with qualities high in style and utility will fare well in today's consumption-obsessed and demand-driven society.
Trend Themes
1. Functional Fashion - There is a need for products that serve as highly functional but that also provide satisfactory aesthetic appeal.
2. Outdoor-inspired Designs - The demand for stylish ski wear means that businesses should strive for outdoor-inspired designs.
3. Winter Fashion - Winter fashion is becoming a popular trend, and businesses that can create stylish yet functional winter wear will have a competitive edge.
Industry Implications
1. Fashion Industry - Fashion companies have the opportunity to create functional ski wear designs that are also stylish.
2. Outdoor Sports Industry - The demand for outdoor-inspired ski wear necessitates a collaboration between the outdoor sports industry and the fashion industry.
3. Winter Sports Industry - The growing trend of winter fashion creates an opportunity for the winter sports industry to collaborate with the fashion industry to create stylish, functional ski wear.
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