MCM Partners with URWAHN to Drop E-Bike Made from Futuristic Materials
Niko Pajkovic — October 5, 2021 — Autos
References: mcmworldwide & highsnobiety
International luxury goods brand MCM Worldwide has teamed up with German bike manufacturer URWAHN to launch a 3D printed e-bike made from high-tech materials.
Unlike many other e-bikes on the market, this ultra-luxe bicycle combines traditional pedal power design with high-performance electric engineering. The bike comes equipped with a copper, 3D printed frame that is dressed in MCM's Vistetos monogram in black oralite. The brand's iconic logo is also found across the frame, front plate, grips, and rims.
No doubt, the bike itself is a fashion statement. With its futuristic materials, eye-catching copper and black color scheme, and luxury branding, the 'MCM x URWAHN' e-bike is sure to appeal to collectors within the worlds of both high-fashion and premium biking.
Image Credit: MCM
Unlike many other e-bikes on the market, this ultra-luxe bicycle combines traditional pedal power design with high-performance electric engineering. The bike comes equipped with a copper, 3D printed frame that is dressed in MCM's Vistetos monogram in black oralite. The brand's iconic logo is also found across the frame, front plate, grips, and rims.
No doubt, the bike itself is a fashion statement. With its futuristic materials, eye-catching copper and black color scheme, and luxury branding, the 'MCM x URWAHN' e-bike is sure to appeal to collectors within the worlds of both high-fashion and premium biking.
Image Credit: MCM
Trend Themes
1. Luxury 3D Printed Products - The convergence of 3D printing technology and luxury markets presents an opportunity for innovative, high-end products like the MCM x URWAHN e-bike.
2. Combined Pedal and Electric-powered Transit - Hybrid bikes, like MCM x URWAHN's e-bike, provide a disruptive opportunity for traditional bicycle companies to expand into the e-bike market while retaining the core of their design values.
3. Customizable Premium Transportation - With the ability to 3D print items on-demand, luxury and transportation companies could find innovative ways to offer personalized, bespoke products like the MCM x URWAHN e-bike.
Industry Implications
1. Fashion and Luxury Goods - High-end fashion and luxury brands can leverage 3D printing technology to create unique, customizable products that cater to discerning tastes, like the MCM x URWAHN e-bike.
2. Electric Bike Manufacturing - Traditional bike companies can use hybrid designs and high-tech materials to create premium, electric-powered bikes like the MCM x URWAHN e-bike that appeal to a wider range of consumers.
3. 3D Printing Technology - 3D printing technology companies can partner with luxury brands and transportation manufacturers to offer on-demand products, like the MCM x URWAHN e-bike, that marry aesthetics and function.
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