The McLaren 50 12C Celebrates the Automakers 50th Birthday
Michael Hines — May 28, 2013 — Autos
The McLaren 50 12C is a celebratory supercar created to celebrate the automaker's 50th birthday. The special model is based off of the MP4-12C and is available in both hardtop and spider variants. Only 50 models of each variant will be made, hence the name '50 12C.' Aside from its unique name, the McLaren 50 12C has a few other features that set it apart from the production MP4-12C.
The 50 12C was customized by McLaren Special Operations (MSO). The MSO modifications could fill a laundry list, but a few of the standout additions include a carbon-kevlar front floor, carbon-ceramic brakes, a complete leather interior and branded floor masts. It doesn't appear as if any engine modifications have been made, although the lightweight materials added should boost performance. The McLaren 50 12C is selling for $296,000 for the hardtop and $325,000 for the spider.
The 50 12C was customized by McLaren Special Operations (MSO). The MSO modifications could fill a laundry list, but a few of the standout additions include a carbon-kevlar front floor, carbon-ceramic brakes, a complete leather interior and branded floor masts. It doesn't appear as if any engine modifications have been made, although the lightweight materials added should boost performance. The McLaren 50 12C is selling for $296,000 for the hardtop and $325,000 for the spider.
Trend Themes
1. Customized Supercars - The trend of creating limited edition supercars with unique modifications presents opportunities for customization and personalization in the automotive industry.
2. Luxury Limited Edition - The trend of producing exclusive and limited edition supercars showcases the demand for high-end luxury products in the automotive market, opening avenues for premium pricing strategies.
3. Specialized Automotive Celebrations - The trend of creating celebratory models to mark significant milestones provides opportunities to generate excitement and capture consumer attention through limited and unique offerings in the automotive industry.
Industry Implications
1. Automotive - The automotive industry can benefit from the trend of customized supercars by offering personalized options, aftermarket modifications, and bespoke services to cater to consumer preferences.
2. Luxury Goods - The luxury goods industry can explore partnerships with automakers to create limited edition products that cater to the niche market of high-end automotive enthusiasts, offering exclusive and customized experiences.
3. Event Planning - The event planning industry can leverage the trend of specialized automotive celebrations by organizing unique launch events, exclusive unveilings, and tailored experiences for automotive brands to engage their target audience.
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