The McDonald’s Trick. Treat. Win! is Being Celebrated with Freaky Decor
Michael Hemsworth — October 13, 2018 — Marketing
The McDonald's Trick. Treat. Win! game is set to offer consumers a new reason to get into their nearest location this Halloween, so the brand decided to get patrons in the mood for the holiday with a spooky design aesthetic at its Chicago flagship restaurant.
The design stunt features the modern restaurant completely transformed into a spooky spot for patrons to pick up their favorite menu items and boasts a 1,630 square foot LED display for creepy light shoes. The design also features tombstones dedicated to the brands discontinued products as a tongue-in-cheek way to convey a sense of humor to consumers.
The flagship restaurant makeover will perform a nightly show starting at 7pm and playing twice an hour until 10pm until October 31 when the McDonald's Trick. Treat. Win! game promotion ends.
Image Credit: McDonald’s
The design stunt features the modern restaurant completely transformed into a spooky spot for patrons to pick up their favorite menu items and boasts a 1,630 square foot LED display for creepy light shoes. The design also features tombstones dedicated to the brands discontinued products as a tongue-in-cheek way to convey a sense of humor to consumers.
The flagship restaurant makeover will perform a nightly show starting at 7pm and playing twice an hour until 10pm until October 31 when the McDonald's Trick. Treat. Win! game promotion ends.
Image Credit: McDonald’s
Trend Themes
1. Halloween-themed QSR Promotions - QSRs can attract patrons with Halloween-themed promotions and spooky makeovers.
2. Immersive Restaurant Experiences - QSRs can enhance customer experience by creating immersive restaurant aesthetics and features.
3. Humorous Branding - Brands can inject humor into their branding through tongue-in-cheek design elements.
Industry Implications
1. Fast Food - Fast food chains can utilize spooky makeovers and Halloween-themed promotions to increase foot traffic and sales.
2. Advertising - Marketing firms can facilitate the creation of immersive and humorous brand experiences through design and branding strategies.
3. Entertainment - QSRs can create nightly shows and other entertainment features to attract customers and differentiate themselves from competitors.
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