This McDonald's Christmas Ad Follows a Vintage Toy Looking for Love
Riley von Niessen — November 23, 2016 — Life-Stages
References: youtube & designtaxi
With the fast food giant getting into the holiday spirit, this heartwarming McDonald's Christmas ad was released. Dubbed 'Juliette the Doll,' it opens with an elderly shop owner removing the toy from a box, which he then places on display in a window.
Juliette looks out the window longingly, watching the patrons at the fast food chain enjoying themselves. Although Christmas is quickly drawing nearer, the doll still hasn't been purchased. However, Juliette takes a chance and runs across the street to the restaurant, where she finds love with another toy.
With the McDonald's Christmas ad, the company illustrates togetherness and that its locations are a great place for consumers to enjoy one another's company. It also showcases the selection of toys it offers for children as well.
Juliette looks out the window longingly, watching the patrons at the fast food chain enjoying themselves. Although Christmas is quickly drawing nearer, the doll still hasn't been purchased. However, Juliette takes a chance and runs across the street to the restaurant, where she finds love with another toy.
With the McDonald's Christmas ad, the company illustrates togetherness and that its locations are a great place for consumers to enjoy one another's company. It also showcases the selection of toys it offers for children as well.
Trend Themes
1. Heartwarming Holiday Advertisements - Opportunity for businesses to create emotional and nostalgic campaigns that resonate with consumers during the festive season.
2. Toys as Storytelling Tools - Incorporating toys into advertisements as characters to convey relatable narratives and enhance brand messaging.
3. Promoting Inclusivity and Diversity - Businesses can capitalize on representing diverse characters and relationships in their advertisements to foster a sense of acceptance and inclusivity.
Industry Implications
1. Fast Food Chains - Opportunity for fast food chains to leverage heartwarming storytelling in their advertisements, showcasing their locations as welcoming and inclusive spaces.
2. Toy Manufacturers - Toy companies can explore partnerships with brands to integrate their products into advertisements, creating engaging narratives that resonate with consumers.
3. Advertising Agencies - Agencies can help businesses develop campaigns that promote inclusivity, diversity, and emotional connection to drive consumer engagement and brand loyalty.
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