Hello Kitty is Given a Mazinger Z Makeover with This Brand New Toy
Malika Renee Butss — January 7, 2016 — Life-Stages
References: nlab.itmedia.co.jp & chiclaunches
Super robot Mazinger Z and Hello Kitty join forces for a co-branded toy that displays both of the characters' recognizable aesthetics.
While Hello Kitty is an international figure people of all ages have come to love and appreciate, Mazinger Z is a lesser known character from a manga series. With both characters originating in Japan, the two brands have come together to create one outstanding toy which gives the iconic feline a robotic makeover. With this toy, Hello Kitty is coated in Mazinger's iconic chrome as well as its red, blue, black and yellow accents. The toy comes with a series of new modes and features which include driving modes, flight mode, underwater mode and a rocket punch launcher.
Fans of both Mazinger Z and Hello Kitty can expect this toy to launch in May 2016 for 7800 yen.
While Hello Kitty is an international figure people of all ages have come to love and appreciate, Mazinger Z is a lesser known character from a manga series. With both characters originating in Japan, the two brands have come together to create one outstanding toy which gives the iconic feline a robotic makeover. With this toy, Hello Kitty is coated in Mazinger's iconic chrome as well as its red, blue, black and yellow accents. The toy comes with a series of new modes and features which include driving modes, flight mode, underwater mode and a rocket punch launcher.
Fans of both Mazinger Z and Hello Kitty can expect this toy to launch in May 2016 for 7800 yen.
Trend Themes
1. Co-branded Toys - The collaboration between Mazinger Z and Hello Kitty showcases the potential for co-branded products to appeal to a wider range of consumers.
2. Iconic Character Mashups - The merging of Hello Kitty and Mazinger Z highlights the trend of combining beloved characters from different franchises to create unique collectibles.
3. Multifunctional Toys - The inclusion of various modes and features in the Mazinger Z x Hello Kitty toy reflects the demand for highly interactive and versatile playthings.
Industry Implications
1. Toy Manufacturing - Toy companies can explore co-branding opportunities to leverage the popularity of established characters and create innovative and desirable products.
2. Comic/manga Industry - Collaborations between characters from different manga series present an opportunity to engage fans from multiple franchises and expand the reach of the comic industry.
3. Collectibles Market - The introduction of limited edition, mashup toys like the Mazinger Z x Hello Kitty toy taps into the growing collectibles market, enticing enthusiasts to add unique pieces to their collections.
3.2
Score
Popularity
Activity
Freshness
