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Delightful Retro Raincoats

Clean the Sky - Positive Eco Trends & Breakthroughs

Maxjenny Forslund Street Sculptures Collection is for City Slickers

— June 13, 2011 — Eco
Don't let the rain bring you down any more -- the Maxjenny Forslund 'Street Sculpture' collection of waterproof ponchos will have you skipping through puddles.

This collection of raincoats is pleasantly bright; these jackets don't mirror the weather they protect you from at all. The ponchos come in a variety of bold patterns that are all guaranteed to make you stand out in a crowd. They are beautifully tailored, and drape like a cape with a hood.

Another fantastic feature of this collection is that it is eco-friendly. The material used to construct these coats is made out of recycled water bottles. This fabric also doesn't crease, and can be folded into tiny sizes.

This Maxjenny Forslund 'Street Sculptures' poncho collection will have you looking slick in your slicker.
Trend Themes
1. Bold Patterned Outerwear - Disruptive innovation opportunity: Introduce fashion-forward, bold patterned raincoats that offer style and functionality.
2. Eco-friendly Fashion - Disruptive innovation opportunity: Create sustainable and recycled materials for the fashion industry, offering eco-friendly options without sacrificing style.
3. Compact and Portable Rain Gear - Disruptive innovation opportunity: Develop innovative techniques to create foldable and compact rain jackets for convenient storage and on-the-go use.
Industry Implications
1. Fashion Design - Disruptive innovation opportunity: Integrate technology, sustainable materials, and unique patterns to revolutionize fashion design and function.
2. Outdoor Gear - Disruptive innovation opportunity: Combine fashion and functionality in rain gear to provide stylish and practical outdoor apparel solutions.
3. Eco-friendly Manufacturing - Disruptive innovation opportunity: Develop manufacturing processes that use recycled materials, reducing environmental impact while maintaining quality and style.
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