Maurizio Cattelan Makes Take a Jab at the Milan Stock Exchange
benedikt wagner — October 1, 2010 — Marketing
References: youtube
Maurizio Cattelan is well-known for his controversial art, but this piece gives it another twist. He has erected a 36-foot hand made of pure marble that gives the opposed Milan stock exchange "the finger." The Milanese themselves think of it quite diversely, as you can see in the video. Some think it's disgusting, others say that it makes them laugh. What's your opinion? Is that the kind of response to the financial crisis we have been waiting for?
The artist himself comments rather vaguely: "Officially it's name is L.O.V.E. -- so it stands for love -- but everyone can read between the lines and take away the message they see for themselves."
The only downer is that this masterpiece will only be shown for ten days during Milan's fashion week.
The artist himself comments rather vaguely: "Officially it's name is L.O.V.E. -- so it stands for love -- but everyone can read between the lines and take away the message they see for themselves."
The only downer is that this masterpiece will only be shown for ten days during Milan's fashion week.
Trend Themes
1. Controversial Art - The increasing interest in controversial art presents a disruptive innovation opportunity for artists to create pieces that stimulate diverse reactions.
2. Political Messages in Art - The use of art to convey political messages presents a disruptive innovation opportunity for artists to express their opinions in a creative yet impactful way.
3. Temporary Art Installations - The popularity of temporary art installations presents a disruptive innovation opportunity for artists to showcase their work in limited-time events that create buzz and leave a lasting impression.
Industry Implications
1. Art - Artists can disrupt the traditional art industry by creating controversial pieces that generate conversation and debate.
2. Finance - The use of art to express political messages about the finance industry presents a disruptive innovation opportunity to encourage critical thinking and reflection.
3. Fashion - Fashion events can diversify their offerings by including temporary art installations that create a unique and memorable experience for attendees.
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