The Maui Jim Pineapple Sunglasses are for National Sunglasses Day
June 27th is National Sunglasses Day, and in honor of that, Maui Jim is releasing its newest model, the Maui Jim Pineapple. The new sunglasses come with the features that consumers have come to love from Maui Jim, and they also have totally new styles on top of that.
The Maui Jim Pineapples have an understated, unisex style with a round frame and elegant lines. The frame is made from durable nylon, and the lenses are Maui Jim's proprietary SuperThin Glass, which is 32 percent lighter and thinner than standard sunglass glass while also being scratch- and solvent-resistant.
All Maui Jim sunglasses, the Maui Jim Pineapple included, have PolarizedPlus2 lens tech to eliminate 99.9 percent of glare and 95 percent of HEV blue light, giving them a seal of approval from the Skin Cancer Foundation.
The Maui Jim Pineapples have an understated, unisex style with a round frame and elegant lines. The frame is made from durable nylon, and the lenses are Maui Jim's proprietary SuperThin Glass, which is 32 percent lighter and thinner than standard sunglass glass while also being scratch- and solvent-resistant.
All Maui Jim sunglasses, the Maui Jim Pineapple included, have PolarizedPlus2 lens tech to eliminate 99.9 percent of glare and 95 percent of HEV blue light, giving them a seal of approval from the Skin Cancer Foundation.
Trend Themes
1. National Sunglasses Day - Opportunity to create a marketing campaign around the event, including limited edition products or promotions.
2. Lightweight Frames - Opportunity to market products with advanced materials technology that reduce weight while maintaining durability.
3. Polarized Lens Technology - Opportunity to develop products with advanced lens technology that eliminates glare and harmful blue light.
Industry Implications
1. Eyewear - Opportunity to develop and market specialty eyewear for events and occasions like National Sunglasses Day.
2. Materials Technology - Opportunity within the materials industry to research and develop advanced materials technology that reduce weight while maintaining durability.
3. Optics - Opportunity to develop and market advanced optical technology for sunglasses and other eyewear that enhances vision while protecting the eyes.
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