Keetsa
Alex Covert — May 2, 2008 — Eco
References: keetsa & springwise
Eco-bedding company, Keetsa, scores each one of their products with a Keetsa Quotient, or a score of how environmentally-friendly they are. Take their Tea Leaf Classic mattress for instance. It scores a 67.08 out of 100 -- compare that to their Tea Leaf Supreme that has a 90.38! It seems that there is a trade off, however, as the less eco-conscience of the two is marketed as "Our Softest Bed". The beds are made of recycled steel, scrap memory foam bits, bamboo fabrics, unbleached natural cotton, and odor-controlling silver and green tea.
Trend Themes
1. Eco-friendly Mattresses - Develop innovative eco-friendly materials and manufacturing processes for mattresses to improve their overall environmental impact.
2. Environmental Rating Systems - Create rating systems or certifications that assess the environmental-friendliness of products, helping consumers make informed purchasing decisions.
3. Sustainable Bedding Materials - Explore the use of sustainable materials like bamboo fabrics and unbleached natural cotton in the production of bedding products to reduce ecological footprint.
Industry Implications
1. Mattress Manufacturing - Integrate sustainable practices and materials into the mattress manufacturing industry to offer environmentally-friendly bedding options.
2. E-commerce Retail - Leverage online platforms to sell and promote eco-friendly mattresses and bedding products, targeting environmentally-conscious consumers.
3. Eco-certification Services - Provide certification services for companies to assess and verify the environmental impact of their products, focusing on eco-friendly mattresses and bedding.
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