MathMatiks Makes Everything from Moneyclips to Cufflinks Badass (UPDATE)
Bianca — July 2, 2009 — Art & Design
References: thecoolist & notcot.org
If you've ever wanted some money weapons, MathMatiks has a fierce collection for you, with everything from an AK47 money clip to golden gas masks -- they even make grenade cufflinks!
We featured several pieces from the MathMatiks "Don't Play With Your Life" collection back in the spring, but with additions like these bad boys (hello 6-barrel shooter pendant), we couldn't resist a revisit.
Implications - In today's consumer culture, individuality is one of the most coveted aspects of fashion. By creating a series of comedic novelty items, companies can capitalize on the public's desire to stand out at all costs. Products that display an unusual sense of humor are more noticeable to consumers than products that only serve a practical purpose.
We featured several pieces from the MathMatiks "Don't Play With Your Life" collection back in the spring, but with additions like these bad boys (hello 6-barrel shooter pendant), we couldn't resist a revisit.
Implications - In today's consumer culture, individuality is one of the most coveted aspects of fashion. By creating a series of comedic novelty items, companies can capitalize on the public's desire to stand out at all costs. Products that display an unusual sense of humor are more noticeable to consumers than products that only serve a practical purpose.
Trend Themes
1. Novelty Fashion Accessories - Creating comedic novelty items is a trend that capitalizes on the public's desire to stand out at all costs and display an unusual sense of humor.
2. Gold Accessories - The popularity of gold accessories is a trend that is showcased in products like gold gas masks and golden grenade cufflinks.
3. Weapon-themed Accessories - The trend of incorporating weapons into fashion accessories like AK47 money clips and grenade cufflinks is on the rise.
Industry Implications
1. Fashion - The fashion industry has opportunities for disruptive innovation by creating and marketing novelty accessories that stand out in a saturated market.
2. Jewelry - The jewelry industry can tap into the trend of gold accessories and weapon-themed accessories by creating unique jewelry pieces with these themes.
3. Gifts and Novelties - The gifts and novelties industry can benefit from creating and selling unusual accessories with a sense of humor that stand out as memorable gifts.
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