Mathew Zink's Charlie Swimwear Brand Makes its Debut
Jamie Danielle Munro — May 3, 2011 — Fashion
References: charliebymz & charliebymz
Mathew Zink’s swimwear brand is a blast from the past. The leopard and zebra print designs are sure to appeal to any fashion conscious diva who strives to dress with a classic edge. If you are looking for sexy swimwear with a retro feel, then the Charlie collection will make you wish beach attire could be worn all year round.
Zink claims that the designs are “a tribute to the decadence of the 1970s” with a provocative yet glamorous appeal. The brand includes both bikinis and general beach attire, but don’t be fooled into thinking that this brand is for casual lounging. Zink’s work is designed for women who strive for an elite look and seductive appeal. After glancing through the Charlie promotional photo shoot I’m already falling for these classic looks.
Zink claims that the designs are “a tribute to the decadence of the 1970s” with a provocative yet glamorous appeal. The brand includes both bikinis and general beach attire, but don’t be fooled into thinking that this brand is for casual lounging. Zink’s work is designed for women who strive for an elite look and seductive appeal. After glancing through the Charlie promotional photo shoot I’m already falling for these classic looks.
Trend Themes
1. Retro-inspired Swimwear - Opportunity for brand to disrupt the swimwear industry with provocative yet glamorous designs that appeal to fashion-conscious consumers looking for a classic edge.
2. Animal Print Patterns - Opportunity for designers to incorporate animal print patterns into their swimwear collections for a unique and trendy touch.
3. Year-round Beach Attire - Opportunity to tap into the market of consumers looking for swimwear that can be worn beyond summer months, by creating innovative designs that can be layered and accessorized for colder weather.
Industry Implications
1. Fashion - Opportunity for fashion companies within the swimwear industry to capitalize on the trend of retro-inspired, animal print patterns in order to attract fashion-conscious consumers.
2. Accessories - Opportunity for accessory companies to design and market pieces that complement retro-inspired swimwear, such as hats, sunglasses, and jewelry.
3. Photography - Opportunity for photographers to specialize in capturing the essence of retro-inspired swimwear photo shoots that invoke the carefree and sultry spirit of the 1970s.
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