The Material Girl Series is Inspired by Madonna Circa the 80s
Meghan Young — April 11, 2011 — Fashion
References: ayakovlev.photodom & behance.net
Audrey Hepburn, Marilyn Monroe, Elvis and Michael Jackson are just some of the people that continue to influence artists and designers alike, and the Material Girl photo series is another clear example of a certain pop icon's timeless inspiration. Modeled after Madonna, the editorial centers on her iconic fashion from the 80s.
Photographed by Andrey Yakovlev, the Material Girl photo series stars model Maria Osinzeva, who happens to look more like Madonna's daughter Lourdes than Madonna. The editorial features art direction and makeup by Lili Aleeva. I like the fact that she took a minimalist approach to the Material Girl series. The black-and-white images give it a great retro finish as well.
The Material Girl shoot also features the work of hair stylist Oxana Zavarzina.
Photographed by Andrey Yakovlev, the Material Girl photo series stars model Maria Osinzeva, who happens to look more like Madonna's daughter Lourdes than Madonna. The editorial features art direction and makeup by Lili Aleeva. I like the fact that she took a minimalist approach to the Material Girl series. The black-and-white images give it a great retro finish as well.
The Material Girl shoot also features the work of hair stylist Oxana Zavarzina.
Trend Themes
1. Pop Icon Influencer - Influencers channeling the style and fashion of iconic pop stars from the past to attract and engage their audience.
2. Retro Fashion Photography - Fashion photo shoots showcasing retro fashion trends of the past, inspired by pop culture icons and the nostalgia surrounding them.
3. Iconic Art Direction - Art direction in photography shoots featuring iconic pop culture figures that reflect and pay tribute to their unique, timeless styles.
Industry Implications
1. Fashion - Fashion industry players can use retro fashion elements and iconic outfits to design new collections and concepts that attract fans of popular culture icons.
2. Social Media - Social media platforms can be utilized by influencers, photographers and fashion/pop culture bloggers to promote pop culture and retro fashion-themed content.
3. Entertainment - Entertainment industry professionals such as music labels, film studios, and celebrities can collaborate with fashion brands and photographers to revive iconic fashion from pop culture's past and inject it in modern-day entertainment, promoting nostalgia and creating buzz.
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