END., mastermind WORLD, and Fred Perry Join Forces on a Capsule
References: launches.endclothing & hypebeast
Fashion retail label END. works in collaboration with both mastermind WORLD and Fred Perry on a series of fashion apparel. The three-way effort drew inspiration from blending together Japanese and British culture. The main stylistic influence is rooted in the strong sense of sportswear, gothic, and punk rock elements that are true to both inspiring cultures.
The range is made up of four pieces in total, all of which are complete in an all-black color palette. The collaborative collection features a tee, a polo shirt, track jacket, and track pants to match. All of the designs are adorned in co-branding details across the seams along with a engraved nickel d-rings to add some hardware. The range is finished with a bespoke paper garment bag that highlights the contributing brands.
The range is made up of four pieces in total, all of which are complete in an all-black color palette. The collaborative collection features a tee, a polo shirt, track jacket, and track pants to match. All of the designs are adorned in co-branding details across the seams along with a engraved nickel d-rings to add some hardware. The range is finished with a bespoke paper garment bag that highlights the contributing brands.
Trend Themes
1. Culture-blending Fashion - The blending of different cultures in fashion offers opportunities for creating unique design aesthetics.
2. Collaborative Fashion - Collaborations in fashion facilitate collective creativity and innovation.
3. All-black Fashion - The popularity and sophistication of all-black clothing in fashion presents opportunities for minimalistic design and experimentation.
Industry Implications
1. Fashion Retail - Fashion retail companies can leverage cultural blending and collaboration trends to create unique product offerings.
2. Apparel Industry - Apparel manufacturers can experiment with all-black clothing designs to cater to the growing consumer demand for minimalistic fashion.
3. Lifestyle Industry - Lifestyle brands can incorporate a fusion of cultures in their products to cater to consumers interested in diverse experiences and lifestyles.
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