This New MasterCard Program Uses Contactless Payment Terminals
Rahul Kalvapalle — October 28, 2015 — Tech
References: newsroom.mastercard & engadget
This new MasterCard program is quite simply bidding to revolutionize the way we pay for goods and services.
This new program includes a whole slew of features and refinements that makes it possible for users to pay in a variety of settings and environments, and whilst enjoying the very highest degree of convenience along the way. The program makes use of contactless terminals that will be installed at the locations of a number of partners such as GM. It's not just about the auto or tech world however -- fashion designer Adam Selman is another early launch partner who will be welcoming the new MasterCard program.
It will be interesting to see how other businesses go on to adopt MasterCard's platform in the coming years, as the company looks to make it easier than ever for people to pay for goods and services.
This new program includes a whole slew of features and refinements that makes it possible for users to pay in a variety of settings and environments, and whilst enjoying the very highest degree of convenience along the way. The program makes use of contactless terminals that will be installed at the locations of a number of partners such as GM. It's not just about the auto or tech world however -- fashion designer Adam Selman is another early launch partner who will be welcoming the new MasterCard program.
It will be interesting to see how other businesses go on to adopt MasterCard's platform in the coming years, as the company looks to make it easier than ever for people to pay for goods and services.
Trend Themes
1. Contactless Payment Technology - The integration of contactless payment technology into various industries presents innovative opportunities for businesses to streamline payment processes and enhance user experience.
2. Revolutionizing Payment Methods - MasterCard's new touchless payment program represents a disruptive innovation opportunity for businesses to challenge traditional payment methods and capitalize on the increasing demand for cashless transactions.
3. Expanded Partnership Networks - MasterCard's partnership with a diverse range of businesses, from automakers to fashion designers, creates an opportunity for businesses to expand their partnership networks and collaborate with new industries for mutually beneficial outcomes.
Industry Implications
1. Retail - Adopting touchless payment technologies in retail presents disruptive innovation opportunities by allowing for more efficient and convenient payment processes for customers.
2. Automotive - Integration of touchless payment capabilities in the automotive industry provides innovative opportunities for enhancing user experience and convenience, as well as opening up new revenue streams for companies.
3. Fashion - Fashion industry leaders introducing touchless payment options presents an opportunity to enhance customer experience and innovate traditional retail practices by offering new, technology-centric services.
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