The JAPAN X SUICOKE Shares a Vibram Summer Shoe for Men
References: suicoke & freshnessmag
The JAPAN x SUICOKE Summer/Spring 2016 line of masculine sandal styles is a nod to early 90s fashions, with a revival of the classic velcro strap sandal in a hip and modern design. The sandals are both versatile and functional allowing wears to adjust the fit to their liking and sport them with socks or bare.
Sandals have often been a female-centric shoe choice, but the KISEE-V sandal is primarily designed with men as the focus offering sleek, hip and tasteful shoes that can be adorned during the hotter months for a breathable and slip-on wear. The shoes feature a series of straps along the front, middle and heel of the foot. Each strap can be adjusted with a velco tab for added comfort. The dapper metallic shades lend themselves well to casual wear.
Sandals have often been a female-centric shoe choice, but the KISEE-V sandal is primarily designed with men as the focus offering sleek, hip and tasteful shoes that can be adorned during the hotter months for a breathable and slip-on wear. The shoes feature a series of straps along the front, middle and heel of the foot. Each strap can be adjusted with a velco tab for added comfort. The dapper metallic shades lend themselves well to casual wear.
Trend Themes
1. Velcro Strap Sandals - Disruptive innovation opportunity: Explore new designs and materials for velcro strap sandals to cater to the growing demand among men.
2. Revival of 90s Fashions - Disruptive innovation opportunity: Develop fashionable footwear inspired by 90s trends to capitalize on the current nostalgia.
3. Gender-inclusive Footwear - Disruptive innovation opportunity: Create stylish and comfortable footwear options that cater to both men and women, breaking the gender stereotypes.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Introduce the JAPAN x SUICOKE sandal lineup to mainstream fashion retail to tap into the rising demand for unique and trendy footwear options.
2. Athleisure - Disruptive innovation opportunity: Collaborate with sportswear brands to create a fusion of athleisure and sandals, combining comfort and style for active individuals.
3. Footwear Manufacturing - Disruptive innovation opportunity: Invest in research and development to enhance the functionality and design of velcro strap sandals, revolutionizing traditional sandal manufacturing.
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