Addict Clothing is Hooked on These Marvel T-Shirts and Sweaters
Jonathon Brown — February 9, 2013 — Fashion
References: addict & highsnobiety
After successfully licensed launches of apparel connected to Lucas Films and Disney movies, Addict Apparel produces this collection of Marvel t-shirts and sweaters.
These edgy, comic tees and sweaters present the famous superheroes of Marvel franchises in updated ways. While some icons like Spiderman and The Hulk get a headshot, others like Thor and Iron Man get the full body depiction. The collection includes both crew neck sweaters as well as t-shirts, all colored to coordinate with the traditional colors of each super hero.
Licensing film and comic images is a strategy that has been employed by more than one clothing company over the years. With years of brand development, Marvel comics are well known across several demographics and age groups.
These edgy, comic tees and sweaters present the famous superheroes of Marvel franchises in updated ways. While some icons like Spiderman and The Hulk get a headshot, others like Thor and Iron Man get the full body depiction. The collection includes both crew neck sweaters as well as t-shirts, all colored to coordinate with the traditional colors of each super hero.
Licensing film and comic images is a strategy that has been employed by more than one clothing company over the years. With years of brand development, Marvel comics are well known across several demographics and age groups.
Trend Themes
1. Licensed Apparel - Opportunity for clothing companies to tap into popular film and comic franchises for apparel licensing deals.
2. Updated Superhero Designs - The trend of refreshing superhero designs creates opportunities for apparel companies to present familiar characters in new and edgy ways.
3. Coordination with Character Colors - The trend of coordinating clothing colors with the traditional colors of each superhero offers a unique and visually appealing approach to apparel design.
Industry Implications
1. Fashion and Clothing - Fashion and clothing companies can explore licensing deals and collaborate with popular franchises to create trendy apparel collections.
2. Entertainment and Media - Entertainment and media companies can capitalize on the popularity of comic franchises by partnering with apparel brands for licensed merchandise.
3. Graphic Design and Printing - Graphic design and printing companies can offer their services to apparel brands looking to create updated superhero designs and coordinate colors.
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