The Marques Almeida A/W 2011 Collection is Comfortably Chic and Edgy
Cammilyn Scott — June 16, 2011 — Marketing
References: notjustalabel & marquesalmeida
Marques Almeida is a London-based women's wear label created by Marta Marques and Paulo Almeida. Their first collection showcased at London Fashion Week for the autumn/winter 2011 seasons, and featured frayed denim in different shades of blue.
Model Alice Neale is fashionably cool and chic in a casual-free atmosphere, wearing a frayed denim vest and jacket, a sleeveless torn dress and draped frayed denim leg warmers. The silhouette and texture of the collection is distressed, with dresses with frayed edges and other layering pieces. The Marques Almeida A/W 2011 collection is both comfortably chic and edgy.
The Marques Almeida A/W collection is available for purchase online.
Model Alice Neale is fashionably cool and chic in a casual-free atmosphere, wearing a frayed denim vest and jacket, a sleeveless torn dress and draped frayed denim leg warmers. The silhouette and texture of the collection is distressed, with dresses with frayed edges and other layering pieces. The Marques Almeida A/W 2011 collection is both comfortably chic and edgy.
The Marques Almeida A/W collection is available for purchase online.
Trend Themes
1. Distressed Denim - Disruptive innovation opportunity: Develop sustainable ways to distress denim and create unique, eco-friendly designs.
2. Layering Pieces - Disruptive innovation opportunity: Invent new materials or techniques for creating versatile layering pieces with innovative textures and silhouettes.
3. Casual-free Fashion - Disruptive innovation opportunity: Introduce innovative casual-free fashion concepts that combine comfort and chic style for everyday wear.
Industry Implications
1. Fashion - Disruptive innovation opportunity in the fashion industry: Develop sustainable denim distressing methods and explore new approaches to layering pieces.
2. Textile Manufacturing - Disruptive innovation opportunity in the textile manufacturing industry: Create new sustainable materials and techniques for distressed denim and layering pieces.
3. E-commerce - Disruptive innovation opportunity in the e-commerce industry: Optimize online platforms to offer a seamless shopping experience for consumers interested in distressed denim and layering pieces.
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