Garmin Presents the Latest Marq 2 Watch to its Roster
References: geeky-gadgets
Garmin introduces its latest smartwatch collection which is led by the MARQ 2 along with a variety of other models. The rest of the range includes the "Adventurer, the Aviator, the Athlete, The Golfer, the Captain, and the Driver." Every single one has slightly different digital features.
Speaking about the new collection, Dan Bartel, the President of Global Consumer Sales at Garmin states, “The MARQ collection is a true testament to Garmin’s commitment to superior quality, innovation and reliability [...] MARQ watches are modern-day trusted tools, genuine to our brand and designed for markets we’ve served for over 30 years. With authentic feature sets, smartwatch functionality and stunning premium materials, MARQ sets a new standard in the watch industry.”
Image Credit: Garmin
Speaking about the new collection, Dan Bartel, the President of Global Consumer Sales at Garmin states, “The MARQ collection is a true testament to Garmin’s commitment to superior quality, innovation and reliability [...] MARQ watches are modern-day trusted tools, genuine to our brand and designed for markets we’ve served for over 30 years. With authentic feature sets, smartwatch functionality and stunning premium materials, MARQ sets a new standard in the watch industry.”
Image Credit: Garmin
Trend Themes
1. Smartwatch Collections - The introduction of specific smartwatch collections enables companies to target different markets with customized digital features.
2. Authentic Feature Sets - Incorporating authentic feature sets into digital timepieces can create a unique selling proposition in the crowded smartwatch market.
3. Premium Materials - Using high-end materials can be a disruptive innovation opportunity for smartwatch makers looking to stand out in the marketplace.
Industry Implications
1. Smartwatch Industry - The smartwatch industry can benefit from manufacturing customized collections of digital timepieces that feature specific digital tools based on market needs.
2. Luxury Goods Industry - Incorporating premium materials in smartwatch collections can make them attractive to the luxury goods industry and provide a disruptor to traditional luxury watches.
3. Athletic Performance Industry - Authentic feature sets in digital timepieces can cater to the needs of the athletic performance industry, creating new opportunities for smartwatch makers seeking to expand their markets.
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