The Marks Hyper Dri Denim is No Coward of the Rain
Alex Scott — April 21, 2010 — Unique
References: www2.marks
The Marks Hyper Dri Denim look like just your average jeans, but let me tell you, they are much more than that. These babies aren't just water-resistant, they don't even believe water exists! If happen upon the unfortunate event of spilling a beverage on your lap, never fear! These pants keep any sort of liquid from absorbing. It simply rolls off of the leg, leaving you bone dry.
By now you might think that I'm just making this up, well I assure you I speak the truth. I was fortunate to test a pair out and any liquid poured on the Marks Hyper Dri Denim simply sat on the surface with zero moisture absorption. In case you're still skeptical, I suggest you go to one of their stores because many locations now have testing booths so that you can see the Hyper Dri Denim pants in action.
By now you might think that I'm just making this up, well I assure you I speak the truth. I was fortunate to test a pair out and any liquid poured on the Marks Hyper Dri Denim simply sat on the surface with zero moisture absorption. In case you're still skeptical, I suggest you go to one of their stores because many locations now have testing booths so that you can see the Hyper Dri Denim pants in action.
Trend Themes
1. Water-resistant Fabrics - Opportunity for brands to develop innovative, water-repellent materials for various applications beyond just jeans.
2. Liquid-repellent Technology - Potential for companies to create coatings or treatments that prevent liquids from being absorbed by various surfaces.
3. Performance Clothing - Growing demand for apparel that offers not only style but also functional benefits such as water resistance.
Industry Implications
1. Fashion - Fashion brands have the opportunity to incorporate water-resistant fabrics into their product offerings.
2. Textile Manufacturing - Potential for textile companies to develop and produce water-resistant materials for various industries.
3. Outdoor Sports and Recreation - Opportunity to create performance clothing for activities like hiking, camping, and outdoor workouts.
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