Maison Margiela Introduces a Marker Replica Sneaker Design
Amy Duong — June 1, 2019 — Art & Design
References: luisaviaroma & hypebeast
Maison Margiela introduces the Marker Replica sneakers, which are built upon its iconic Replica sneaker silhouette but taken from an angle that explores the DIY culture. The luxurious footwear model is carefully constructed in Italy and arrives as a black slate made from premium white cowhide materials as its paneling uppers.
It is accented from some laces over the front and accompanied by black, blue, and red markers. These markers encourage customers to participate in designing their own shoe to tap into the DIY experimentation that is not often seen in luxury fashion. Additional details include the simplistic outsole that boasts a textured rubber material and detailed with an alternating thread accent. The new Marker Replica sneakers are now available for purchase online at LUISAVIAROMA.
It is accented from some laces over the front and accompanied by black, blue, and red markers. These markers encourage customers to participate in designing their own shoe to tap into the DIY experimentation that is not often seen in luxury fashion. Additional details include the simplistic outsole that boasts a textured rubber material and detailed with an alternating thread accent. The new Marker Replica sneakers are now available for purchase online at LUISAVIAROMA.
Trend Themes
1. DIY Luxury Fashion - The Marker Replica sneakers by Maison Margiela tap into the DIY culture in luxury fashion, presenting an opportunity for other fashion brands to introduce similar personalized products to their lineup.
2. Customizable Sneakers - The inclusion of markers in the Marker Replica sneakers presents an opportunity for brands in the footwear industry to design customizable products that offer customers a unique experience.
3. Innovation in Textured Rubber - The Marker Replica sneakers' textured rubber outsole suggests opportunity for innovation in footwear materials and technology, particularly in the areas of durability and comfort.
Industry Implications
1. Luxury Fashion - The Marker Replica sneakers by Maison Margiela blur the lines between luxury and DIY fashion, pointing at opportunities for disruption in the luxury fashion industry that may involve leveraging technologies that enable customers to personalize their products.
2. Footwear - The Marker Replica sneakers present opportunities for brands in the footwear industry to explore DIY fashion trends and materials for creating personalized products, while integrating technology to streamline the customization process.
3. Retail - The Marker Replica sneakers' DIY aspect presents an opportunity for retail companies to invest in products that encourage self-expression and creativity in their customers, thus building a unique brand image and loyalty.
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