The Mark McNairy 'F-Off' Shoe Collection is Refined Badassery
Michael Hines — June 19, 2011 — Fashion
References: markmcnairy & highsnobiety
If you are looking for a pair of shoes that make a statement, look no further than the Mark McNairy 'F-Off' shoe collection. The latest shoe collection from the Dutch designer, the 'F-Off' collection is a collection of refined leather and suede boots and shoes that have a badass hidden message.
That message is printed on the handmade leather soles of each and every one of the shoes in metallic gold lettering advising people to "F*ck Off." While the message may not be tasteful, the shoes certainly are, with the blue suede shoe being my personal favorite. Each shoe in the collection also comes with a pinky ring advising people to "F*ck Off." No release dates or pricing have be announced, but you can see the Mark McNairy 'F-Off' shoe collection in its entirety before it hits store shelves here.
That message is printed on the handmade leather soles of each and every one of the shoes in metallic gold lettering advising people to "F*ck Off." While the message may not be tasteful, the shoes certainly are, with the blue suede shoe being my personal favorite. Each shoe in the collection also comes with a pinky ring advising people to "F*ck Off." No release dates or pricing have be announced, but you can see the Mark McNairy 'F-Off' shoe collection in its entirety before it hits store shelves here.
Trend Themes
1. Statement Shoes - Creating shoes that make a bold statement can disrupt the footwear industry by appealing to consumers who want to stand out.
2. Hidden Messages - Incorporating hidden messages in fashion items, like the Mark McNairy 'F-Off' shoe collection, can disrupt traditional fashion norms and provide a unique selling point.
3. Controversial Designs - Designing shoes with controversial elements, such as printed profanity, can disrupt the fashion industry by attracting attention and creating buzz.
Industry Implications
1. Footwear Industry - The Mark McNairy 'F-Off' shoe collection can disrupt the footwear industry by offering a fresh and daring approach that appeals to consumers who seek unique and provocative designs.
2. Fashion Industry - The incorporation of provocative and controversial elements, like hidden messages and profanity, in fashion items can disrupt traditional fashion norms and create a distinct market niche.
3. Luxury Fashion Market - Introducing a collection with handmade leather soles featuring metallic gold lettering advising people to 'F*ck Off' can disrupt the luxury fashion market by appealing to consumers who value audacity and exclusivity.
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