These Mark Gonzales Sneakers Feature the Artist's Writing on Them
Riley von Niessen — January 31, 2017 — Fashion
References: sneakerpolitics & hypebeast
These Mark Gonzales sneakers are perfect for fans of the professional skateboarder and artist who are looking for a way to express their appreciation for his unique designs.
Created in collaboration with adidas, the Mark Gonzales sneakers are a rework of the sportswear brand's 'Adi-Ease' silhouette, which boasts a simplistic streamlined build. The uppers are covered in a light bubblegum-pink hue -- helping the skateboarder's musings, which are scribbled in black, to stand out.
Instead of adidas' usual branding on the tongues of the sneakers, Mark Gonzales' popular 'Angel' creation is adapted into its form, with its simple smiley face and large wings fanning out to make a unique embroidered design. adidas' mark is made clear on it simultaneously however, as its iconic three stripes are integrated into the design.
Created in collaboration with adidas, the Mark Gonzales sneakers are a rework of the sportswear brand's 'Adi-Ease' silhouette, which boasts a simplistic streamlined build. The uppers are covered in a light bubblegum-pink hue -- helping the skateboarder's musings, which are scribbled in black, to stand out.
Instead of adidas' usual branding on the tongues of the sneakers, Mark Gonzales' popular 'Angel' creation is adapted into its form, with its simple smiley face and large wings fanning out to make a unique embroidered design. adidas' mark is made clear on it simultaneously however, as its iconic three stripes are integrated into the design.
Trend Themes
1. Collaborative Sneaker Designs - Opportunity for artists and brands to collaborate on unique sneaker designs that cater to fans of specific artists.
2. Creative Branding Adaptations - Opportunity for brands to incorporate popular designs or characters from artists into their products, adding a unique touch to their branding.
3. Distinctive Sneaker Personalization - Opportunity for customers to express their individuality through customized sneakers that feature unique designs or writings.
Industry Implications
1. Fashion - Fashion brands can explore partnerships with artists to create unique and limited-edition sneaker designs that appeal to fashion-forward consumers.
2. Sports and Athletics - Sports brands can collaborate with popular skateboarders or athletes to create specialized sneaker designs that enhance performance and style.
3. Visual Arts - Artists can work with brands to translate their artwork into footwear, providing a platform for artistic expression and reaching a wider audience.
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