Mario Testino Gets Artistic for Boss S/S '09
mediterranean — February 13, 2009 — Fashion
References: hugoboss & homotography.blogspot
The vibe and color composition of these new Hugo Spring/Summer 2009 ads by Mario Sorrenti remind me of the Fellini-inspired Miu Miu S/S '09 campaign.
Sorrenti captured models Adrian Bosch and Raquel Zimmermann with a warm hue of purple and blue colors in the background.
The result is very visually pleasing with an artistic vibe.
Implications - Just as the runway is used to promote new lines with often outrageous concepts, photoshoots can be completely avant-garde. Sometimes it takes more than just hot supermodels in fancy outfits to draw attention. Mario Testino's ads take an abstract artistic approach that's just as effective when it comes to marketing Hugo's new collection. When it comes to advertising, simple is good, but it also helps to add a dash of surrealism to really get the crowd going.
Sorrenti captured models Adrian Bosch and Raquel Zimmermann with a warm hue of purple and blue colors in the background.
The result is very visually pleasing with an artistic vibe.
Implications - Just as the runway is used to promote new lines with often outrageous concepts, photoshoots can be completely avant-garde. Sometimes it takes more than just hot supermodels in fancy outfits to draw attention. Mario Testino's ads take an abstract artistic approach that's just as effective when it comes to marketing Hugo's new collection. When it comes to advertising, simple is good, but it also helps to add a dash of surrealism to really get the crowd going.
Trend Themes
1. Avant-garde Advertising - There is a growing trend in the fashion industry of using abstract and artistic approaches in advertising campaigns.
2. Color Composition - Fashion brands are exploring unique and visually pleasing color combinations in their advertising to attract attention.
3. Surrealistic Marketing - There is an emerging trend of incorporating elements of surrealism in fashion advertising to create a memorable and captivating experience.
Industry Implications
1. Fashion - The fashion industry can leverage avant-garde advertising techniques to create unique and captivating campaigns that stand out from competitors.
2. Photography - The photography industry has opportunities to explore and experiment with different color compositions to create visually stunning advertisements.
3. Marketing - The marketing industry can explore the use of surrealistic elements in advertising to create a lasting impact and engage audiences in a unique way.
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